We often see brands include as many hashtags as possible in one post. While including hashtags does organically help a post become more discoverable, it’s important to pick hashtags that will attract your ideal audience.
Hashtags help organize content on social media and make it easier for users to connect and converse. What conversations do you want your brand to be a part of? If your current hashtags don’t match your answer, it’s time to re-evaluate.
With these hashtag tips, you can take steps towards growing your online brand and community.
Hashtag Use Across Channels
Not all social media channels are the same. Your hashtag strategy shouldn’t be either. Know what works best on each channel and tailor your strategy to fit.
Hashtags have been a feature on Facebook for several years now but haven’t quite caught on. Due to Facebook’s privacy settings, there are limitations to hashtags compared to other channels. We suggest just leaving hashtags out of your status updates here.
The character count may have increased but this doesn’t mean you should fill the space with more hashtags. Focus on strong content and use hashtags to enhance your message. You don’t need a hashtag to get discovered—if you’ve included a keyword in a tweet, it’s still discoverable. However, adding two or three hashtags at the end of your post can increase your tweet discoverability. Moderation is key here.
Hashtags are key here for getting noticed. But there’s a fine line between being spammy and being strategic. While 30 hashtags in one post might be tempting it also looks desperate. Stick to 5-10 strong hashtags that fit your post.
Hashtag Best Practices
Do hashtag research.
Creating your own hashtags are only advisable in specific situations – i.e. branded and campaign-specific hashtags. Find hashtags that are relevant to your brand and are actually being used by your audience. While you’re researching your audience, see what your competitors are doing too.
Popular hashtags like #fun won’t help your post gain exposure. Instead, it’ll get lost in a sea of selfies. If you’re going to use these hashtags, make it sparingly or in addition to niche hashtags. Keep in mind, relevance is more impactful than popularity.
Keep it short and simple.
Hashtags that are too long can distract from your messaging and be difficult to read. However, don’t discount a long-form hashtag if it’s specific and relevant.
Tap into influencers.
Influencers can help raise awareness of your brand. Partner with your industry influencers and ask them to use your branded hashtag.
Know your audience.
If you’re posting content that will resonate with your audience and using community or niche hashtags to reach them, you’re giving your audience reason to engage.
Use proper hashtag writing practices.
Most hashtag fails come from spelling errors and punctuation. These errors lead to broken or incorrect hashtags and an embarrassing post.
Know what a hashtag means before using it.
Some brands have learned this the hard way!
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Hashtags aren’t just a bunch of hocus pocus and neither are these tips. Strategically incorporating hashtags in posts can connect you to potential consumers. From there, you can build relationships that can grow your brand on social media. Take a look at your hashtag strategy and see if you’re getting the most out of your hashtags.
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