October 16, 2017 Taylor Carlier

How To Become A Micro-Influencer In Just Six Easy Steps

become a micro-influencer

You are wanting to make some extra cash or get your fill of free products from your favorite brands, and you don’t know where to start? Here’s how to become a micro-influencer. It’s not as hard as you might think.

How To Become A Micro-Influencer

It will take some thankless work at the beginning, but once you build up a decent following, the cash and products will start flowing in.

1. Post about brands you want to work with

Brands are monitoring social conversations around keywords having to do with their products. So, to get on their radar, post about what they are looking for.

Even if you don’t have a lot of followers, there is a lot to be said about a highly-engaged micro-influencer.

Example: You want to be a beer influencer. Post and review new beers, bars and brews you try with your friends. Be strategic and keep your choices to brands you are interested in collaborating with.

2. Post frequently

Brands want to see that you are frequently in the digital conversation space they want to be talked about in. Post once a week to your blog, a few times a week to your social and stay highly engaged with your follower’s interactions.

3. Engage with brands you want to work with

Brands love organic influencers who come to them. Start commenting on your desired company’s posts. Anything from “love this” to mini reviews about their products/services you’ve tried will get you on their radar.

4. Follow those who are already influencers in your desired space

Influencers run in packs, so join the pack! If you want to be a beauty influencer, follow other beauty influencers (macro & micro) and start engaging with their posts.

This is a great way to get ideas for your own content and learn what works and doesn’t work. This will also help you build influencer network.

Influencers love to cheer on others in their same space, so make some digital friends!


RELATED POST: 4 Reasons Every Brand Should Be Using Micro-Influencers


5. Make great content

Don’t half-do things. Even if you don’t have much of an audience yet, it is worth it to have good photos at the start.

Spend a little extra dough upfront on a professional camera or a light box, if you are serious about this thing.

These are investments that will pay off in the long-term.


RELATED POST: The Future Of Influencer Marketing (If We Get Our Way)


6. Be you

Influencers build a following by being themselves. People want to find others that they can relate to in someway, so make your content personal and unique whenever you can.


If you follow these steps, you’ll be a micro-influencer in no time!


Do you want to become a micro-influencer or are you a brand looking to work with micro-influencers? Firebelly is here for you. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Taylor Carlier

Social Media & Influencer Manager at Firebelly
Fun Fact: The person Taylor would most like to face swap with on Snapchat is Kim Kardashian. She joined the Firebelly team in 2016.
Taylor Carlier

About the Author

Taylor Carlier Fun Fact: The person Taylor would most like to face swap with on Snapchat is Kim Kardashian. She joined the Firebelly team in 2016.

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