Fall is around the corner, and you need content for the season. Look no further than creating a few great relationships with influencers for fall content that will exceed all of your expectations.
If I had to guess, fall seems to be one of most influencers’ favorite time of year for content. Think Pumpkin Spiced Lattes, apple orchard photos and themed autumn content on every Instagram feed you see.
Leverage Influencers For Fall Content
Use their love of fall to collaborate with them for amazing content, for your brand and them this season, by proposing fall-related ideas to some of your favorite influencers.
Anytime you can suggest ideas to influencers, they are usually more apt to work with your brand. Most of them love the freedom to do their own thing, but want direction for a starting point.
For fall, suggest these ideas:
Tell your brand’s story within the theme of the season
If you are a brewery or a restaurant, invite influencers to fall-themed dinners or tastings. For clothing and beauty brands, send only season-appropriate products to influencers with suggested photo shoots and outfit pairings that scream autumn. If you work in real estate, stage your model home with apple cider and pumpkin cookies, and invite influencers for a tour.
Whatever your brand specializes in, create a seasonal feel that make influencer’s content easily fall-related.
Pair the Influencer’s Style with the Season
It’s always best to understand your influencers’ personal style when you are identifying who you want to work with.
If you are working with a mommy influencer, ask them to do a post with their kids using your products or services in a fall setting. If you are working with a fitness influencer, have them center their posts around healthy fall recipes that feature your product or service.
Get creative and think outside of the box with content ideas for influencers, but stay within the season. Making sure your influencer’s content is fall-related is your job, and now you have some ideas to suggest to them to get the ball rolling!
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