Increase Instagram engagement with these 6 techniques and get more out of your brand’s Instagram efforts.
Increase Instagram engagement
Don’t just post to post. Post with purpose. Start using these techniques today and watch your Instagram engagement increase dramatically
1. Use hashtags
Hashtags are a great way to connect your content with people who are interested in your product/service/industry.
Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending.
Include these hashtags in the caption of your image. You are allowed to have up to 30 hashtags on Instagram, so choose a variety of hashtags.
Be sure to keep the hashtags relevant to the image, don’t just use a hashtag because you want to reach people searching that topic! If you want people to be engaged the hashtag must relate to the image.
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2. Run contests
Contests are an excellent way to get people to engage with your brand because, well everyone loves a chance to get something for free!
Ask people to like, comment, tag their friends or post a picture with a special contest hashtag for a chance to to win.
If you have a product that can be used as the prize, make sure this is prize or included in the prize pack. Once you pick the winner, ask them to post a photo of the the product/prize when they receive it.
This is a great way for your brand to reach audience outside of your current reach.
3. Be present
If you want people to engage with your brand, you should get out there and engage with other people and brands too!
This doesn’t have to turn into a full time job, just dedicate a few minutes every morning to follow brand or people with similar interest, comment on relevant posts, like images.
Be a part of the conversation and the conversation will come to you.
4. Include directives
Want people to engage with you? Ask them to. This may seem too easy, but it works!
Tell them to tag friends who would be like your product, photo, video. Ask that they like the photo if they agree.
A fun way to get a like is to ask someone to double click the photo to complete the photo, this may take a little creativity and slight design skills, but it will be sure to get likes.
Also, since people cannot directly link to your website from a post, sharing that the link is in the bio is a great way to get some web clicks from Instagram. Just make sure your profile includes a link that takes them to a relevant page.
5. Use Instagram Stories
Instagram Stories are a great new way to get in front of your followers. This feature allows you to tell a story and give more personality to your brand.
It is also a fun way to tease an upcoming promotion/sale. Is it hard to describe your product or service in an image, create a “how to” in the story.
RELATED POST: 4 Tips And Tricks To Help Create Engaging Instagram Stories
6. Run ads
Instagram Ads are perfect for reaching people outside of your current audience to increase engagement. Facebook has some great tips on advertising on Instagram.
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