Instagram Stories are growing more and more popular among personal and brand accounts. Are you still on the fence about incorporating Instagram Stories into your social media marketing efforts?
Below are 3 reasons why brands should be using Instagram Stories.
1. Increase Engagement
Instagram Stories offer unique features that allow you to better interact with your followers.
Adding stickers can be a fun way to help bring context to your stories. Including hashtags and locations introduces your brand to a larger community using the same hashtags and locations. Polls are a great way to get feedback on products and services.
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Other popular ways to drive engagement include hosting live Q&As, tagging influencers, and giving shoutouts to top fans or partners.
The sky’s the limit when it comes to finding unique opportunities to increase engagement through your Instagram Stories.
2. Show Your Brand’s Personality
Instagram Stories allow you to breathe life into your brand. It can be easier for your brand’s personality to shine through a Story than a single image. When people get to know you, they’re more likely to trust you and get excited about your services or offerings.
Give these storylines a try:
• Behind the scenes look/How it’s made
• Sneak peak
• How to
• Get to know the staff/office culture
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3. Get Crafty With Content
With the addition of Instagram Stories, you can share more information without over-saturating your followers’ feeds.
On days you want to share multiple pieces of information with your audience, pick one for your feed and leave the others for a well-crafted Story.
You want to stay present, but you don’t want to bombard and annoy people.
Stories are also perfect for content that doesn’t translate well with just an image, or something you don’t want permanently displayed in your account.
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