December 18, 2017 Lauren Johnson

Instagram Stories: 3 Reasons Brands Should Be Using Them

instagram stories

Instagram Stories are growing more and more popular among personal and brand accounts. Are you still on the fence about incorporating Instagram Stories into your social media marketing efforts?

Below are 3 reasons why brands should be using Instagram Stories.

1. Increase Engagement

Instagram Stories offer unique features that allow you to better interact with your followers.

Adding stickers can be a fun way to help bring context to your stories. Including hashtags and locations introduces your brand to a larger community using the same hashtags and locations. Polls are a great way to get feedback on products and services.


RELATED POST: 4 Tips & Tricks To Help Create Engaging Instagram Stories


Other popular ways to drive engagement include hosting live Q&As, tagging influencers, and giving shoutouts to top fans or partners.

The sky’s the limit when it comes to finding unique opportunities to increase engagement through your Instagram Stories.

2. Show Your Brand’s Personality

Instagram Stories allow you to breathe life into your brand. It can be easier for your brand’s personality to shine through a Story than a single image. When people get to know you, they’re more likely to trust you and get excited about your services or offerings.

Give these storylines a try:

• Behind the scenes look/How it’s made
• Sneak peak
• How to
• Get to know the staff/office culture


RELATED POST: The Best Time To Post On Instagram May Disappoint You


3. Get Crafty With Content

With the addition of Instagram Stories, you can share more information without over-saturating your followers’ feeds.

On days you want to share multiple pieces of information with your audience, pick one for your feed and leave the others for a well-crafted Story.

You want to stay present, but you don’t want to bombard and annoy people.

Stories are also perfect for content that doesn’t translate well with just an image, or something you don’t want permanently displayed in your account.


Ready to learn how to get the most out our your brand’s Instagram Stories? Firebelly is here for you. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Lauren Johnson

Senior Social Media Manager at Firebelly
Lauren joined the Firebelly team in early 2016. Her social media marketing advice? Be flexible. Change is constant in this industry.
Lauren Johnson

About the Author

Lauren Johnson Lauren joined the Firebelly team in early 2016. Her social media marketing advice? Be flexible. Change is constant in this industry.

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