Instagram Stories rolled-out a couple years ago and have grown to be a beneficial marketing tool for businesses.
Instagram Story Ads
With an emphasis on creating more authentic and personalized content, Instagram Story Ads give brands a chance to get in front of their target audience in a more engaging way. The Firebelly team loves Instagram Story Ads and here are some reasons why.
1. Live Action Video
Invasive ads can break up the user experience. Using live action video for your ad lets your content blend in with the other stories a user is seeing – meaning your audience is less likely to notice they’re being advertised to.
This approach also makes your brand more relatable to the user and adds a personal touch to your message/story.
RELATED POST: Instagram Stories: 3 Reasons Brands Should Be Using Them
2. Showcase Your Fun Side
Instagram Story Ads are a great way to show off a more fun side of your brand. With only 10-15 seconds of time available, it’s a chance to get creative.
Highlighting a side of your brand that most users don’t see is a fun way to make your brand more engaging.
3. Tell A Story
Social media marketing is no longer about straightforward messaging. It’s all about storytelling. Instagram Story Ads present a new way to tell an engaging story.
Whether you include an image, video, music, or fun text and emojis, there are thousands of ways to grab your audience’s attention.
RELATED POST: 4 Tips & Tricks To Help Create Engaging Instagram Stories
When compared to Instagram Feed Ads, Instagram Story Ads saw 78 percent more clicks, 23 percent more conversions, 44 percent more reach, and were more cost effective.
What’s more to love than ads producing results. Not to mention the wealth of insights we’re able to measure when it comes to Instagram Story Ads. It’s also easy to test ads until you find the right one for your audience.
If your business hasn’t jumped on the Instagram Story Ad train, it’s time to consider hopping on board.
We’re seeing Instagram Stories aren’t just for the younger generation. More and more people from all generations are embracing Instagram, including the Story feature. Don’t miss out on reaching your target audience with Instagram Story Ads. We’ve fallen in love with these ads, and we think you will too.
Is your brand interested in running Instagram Story Ads? Firebelly is here for you. Call us at 317-557-4460, email us at firstname.lastname@example.org or fill out our contact form.
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