Keeping up with the biggest social media players like Facebook requires constant upgrades to user experiences and marketing capabilities. LinkedIn is staying in the game with some new and improved capabilities for both users and marketers. As social media marketers, we’re excited for the possibilities these LinkedIn changes can bring to our clients.
Looking for more ways to express yourself on LinkedIn? Reactions have officially arrived! While you might be expecting them to look familiar to Facebook’s, LinkedIn has settled on the following responses; like, celebrate, love, insightful and curious.
More ways to react should mean increased engagement because of how quick and easy it is to express your thoughts. Only time will tell if this LinkedIn change will take off like it has on Facebook.
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2. Improved ad targeting
Advertising capabilities on LinkedIn have been inferior when compared to other social platforms but change is happening. LinkedIn has unveiled three ad targeting capabilities that can take your LinkedIn social media marketing to the next level.
Reach your ideal target audience with lookalike audience targeting, audience templates and interest targeting. We look forward to seeing an improved ROI when advertising on LinkedIn.
3. Content Suggestions Tool
LinkedIn’s Content Suggestions Tool takes the guess work out of topics and articles that will interest your target audience. Now it’s easier than ever to find relevant content consistently as well as learn more about your audiences’ interests.
When you know what type of posts your target audience is engaging with, you can alter your social media strategy to reflect these topics. Use this tool for content creation or a deeper understanding of your audience.
Social media is always changing and we’re looking forward to these LinkedIn changes! What feature are you most excited to see?
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