Is your brand looking to get more from its LinkedIn content? Implement these 3 tips!
Getting More From LinkedIn Content Isn’t Rocket Science
LinkedIn allows your brand to be a part of a professional conversation with peers as well as current and future clients.
Developing the best LinkedIn content to reach these audiences is important and requires thought, but it doesn’t have to be rocket science (as we’ve discovered with the brands we work with as well as on Firebelly’s LinkedIn company page.
1. Identify your target audience
If you have read my previous content creation blog posts, you will by now notice that knowing your audience is one of my first tips.
This is not coincidence.
No matter the social media channel you are creating content for, the first step is to understand your audience for each platform. You will notice that Instagram, Twitter, LinkedIn, Facebook (and so on) may have different age groups and interests.
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So adjust your content to reflect these demographics.
It’s also important to know, that even if you have the same people are following you on all channels, that doesn’t mean you share the same content on all channels.
When someone goes to LinkedIn, they are expecting to gain knowledge on industry news, job openings etc. So, LinkedIn content should be more professional than content on Instagram, for example.
2. LinkedIn content themes
Now that you have a clear understanding of your audience and their expectations for LinkedIn content, you can begin the developing your storylines. If this overwhelms you, start with topics and then flush out the copy later. Identify your goals and work backwards.
Here are some content themes that could work in your planning. What others can you think about that are specific for your companies needs?
Job Openings: No explanation needed for this one!
Company News: Expanding into other markets? Launching a new product/service? New employee announcement? Recognized for an achievement? These are all great topics to use in LinkedIn content creation.
Industry Updates: This is the best way to share content from your peers. You don’t want to sell your business in every post. Build trust through sharing content from other leaders in the industry.
Upcoming Conferences/Speaking Engagements: Let your audience know when/where someone from your company will be speaking. This validates your company/employees as being respected in your industry.
Blogs: Both internal and external. Let your audience know you are an expert in your industry by sharing tips, trends, thought pieces, etc.
Webinars/Slideshares: Did you recently participate in a webinar? Share it on LinkedIn.
This is just a small list of ideas to keep in your content arsenal. You and your team can probably come up with at least a few additional themes to include.
And speaking of your team…
RELATED POST: LinkedIn Social Media Marketing Groups: 9 Great Ones To Join
3. Ask employees to share your content
Last but certainly not least, it’s important to remember that your employees can (should!) be your biggest advocates. Ask them to follow your LinkedIn company page and share your status updates with their networks.
This is just the tip of what is available to your business on LinkedIn, but I hope this got you excited to get creating!
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