Store and restaurant owners on Mass Ave have been building community in Indianapolis for years by providing places to shop, eat and socialize. Bri Doles, co-founder of Penn & Beech, felt there was something missing – customized, unique experience based shops.
Penn & Beech Candle Co. is much more than a candle shop. It provides a place for people to create their own candle through mixing different scents of their choice and making memories with those joining them. Not to mention, Penn & Beech encourages customers to explore other parts of Mass Ave while they wait for their candle to solidify.
The latest #GotTheFire episode highlights how Doles tapped into the Indianapolis community with passion, networking, and a truly unique experience surrounding scent.
Doles and her sister-in-law started making candles in their basements on Penn Street and Beech Street for about three to four years before venturing out to create a brick and mortar location. Their love of candles, entrepreneurship dreams, and the desire to bring more experience based entertainment to the Indianapolis community were all driving forces for moving towards their Mass Ave location.
Before opening their Mass Ave store, Doles networked with local restaurants to get Penn & Beech candles in their restrooms. Each restaurant had a custom scent to create a pleasant, distinct memory and atmosphere for the consumer. The candles also sparked the question of where can they purchase one. Penn & Beech still partners with local business around Indianapolis.
The Power of Scent
Scent is a pivotal part of our everyday lives. We connect many special memories to scents, whether it’s the smell of mom’s cooking or fresh cut grass in the spring. Doles understood that in order to create a unique experience for everyone, she would need to help people turn memories into fragrances. Penn & Beech offers more than 100 fragrances for you to choose from for your own personal candle creations.
This past December, the Firebelly team created a Firebelly branded candle to give as holiday gifts. Each team member was tasked with finding the perfect combination of scents that reflect our brand. After many unique combinations and lots of laughs, our team found a winner.
Penn & Beech has successfully been adding to the Indianapolis community and building a community within their shop for a little more than a year. Grab some friends and head to Penn & Beech for drinks, laughs, amazing smells, an experience you won’t forget, and your own customized candle.
Find the full #GotTheFire interview with Bri Doles and Duncan Alney below.
Looking to spread the word on social media about your unique business venture? Firebelly is here for you. Call us at 317-557-4460, email us at firstname.lastname@example.org or fill out our contact form.
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