Pinterest is a great way to reach new audiences and showcase your brand’s products or services. Brands often leave this platform out of their social media marketing plan but it just might lead you to the pot of gold.
Statistics show that Pinterest is where shopping starts and decisions happen that can lead to purchasing. Use these tips to find success on Pinterest.
1. Create Visually Appealing Content
Pinterest is all about the visuals. Focus your efforts on creating vibrant, high quality images that are sure to grab your audience’s attention. Most of all, have fun with it! This platform is about inspiring and informing in a creative and user-friendly way.
2. Provide Value
Your company doesn’t have to be an interior designer or DIY crafter to be on Pinterest. By providing valuable content in an exciting and inspiring way you can reach new audiences and make your brand stand out. You’ll find tons of brands providing tips and advice in pretty much any industry.
3. Make Your Pinterest Boards Searchable
You’ve worked hard to create top-notch content that deserves to be seen. Use your board title to describe your pins and the bio to make your board searchable. Do some SEO research to find the best keywords for your brand and include these in your board bio and pin titles.
4. Promote Your Pins
The best way to get your pins in front of your target audience is to run ads. Your pins will be placed in the most relevant spaces and promoted to your defined audience. Choose your goals and then track your efforts with analytics.
Much like a shopping list, a pin is the beginning of the shopping process. Get your audience pinning with valuable, consisting posting that showcases your products or services. Then follow your Pinterest rainbow.
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