Social media is all about building relationships. What better way to reach new loving consumers for your brand this Valentine’s Day than with social media advertising. But before you go all in, be sure to develop some boundaries with your ads. Use these social media ad tips and start finding your brand’s perfect matches.
1. Know Your Audience & Objective
We all have relationship types and brands are no different. Define who your ideal target audience is and determine what that looks like in regards to demographics, location, interests, behaviors and connections. Combine that with a specific objective, such as engagement, website traffic or lead generation to create the right ad for your brand’s needs.
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2. Pick Your Platforms Wisely
Picking the right platform is a lot like dating. You want to know more about each platform before investing any time or money into advertising. Do research on what platforms your target audience is using and start focusing your efforts there.
3. Get Creative With Social Media Ad Content
You’re not at the relationship status level yet, so make sure you’re ready to impress with your social media ads. Attention grabbing images and videos with engaging text will be key to stirring up some interactions. Don’t be afraid to test different approaches out. Most importantly, just be
yourself on brand.
4. Have A Clear CTA
Have you ever waited by the phone unsure if you should text first or not? Don’t leave your audience guessing. Tell them exactly what they can expect from your brand and what they can do to get the conversation started. This social media ad tip sounds simple but it’s an important step to gaining new leads or consumers.
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5. Focus On Key Metrics
Don’t just hope people are liking the ads you’re sending out. Use analytics to know for sure. It’s important to analyze how your ads are being received by your audience. While your objective will determine which metrics are the most important, you’ll definitely want to keep an eye on the frequency, CPC or CPM, CTR, and relevance of your ads so they stay fresh and exciting to your target audience.
We hope these social media ad tips get your heart fluttering as you grow new relationships and expand your brand’s awareness. What could be sweeter than that?
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