What is the current health of your social media accounts? Have you been reaching your goals or falling short? A social media audit could be just what the doctor ordered!
What is an audit?
A social media audit is a thorough assessment of your brand’s presence and approach on its social media channels. Discover what is and isn’t working and leave with actionable follow-ups that will help inform your social strategy.
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Who needs a social media audit?
Are you a big or small business, a start-up, a B2C or B2B brand, for-profit or nonprofit? If the answer is yes (hint: it is!) your brand can benefit from gaining expert insights in your social media.
Whether you are just starting out or have been at the social media game for some time, an in-depth audit of your social media channels can take the guess work out of what you need to do in order to improve.
What can you learn from an audit?
A social media audit establishes benchmarks, identifies strengths and uncovers opportunities for improvement. The results of the audit can inform your brand’s strategy moving forward.
The first step is to determine which channels you are auditing: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter and/or YouTube.
The audit will inform you what types of content perform best on each channel, the optimal publishing times, the demographics of your current audience and missed opportunities.
Want to know how you compare to your competitors? A competitive analysis analyzes what your competitors are doing and provides insights on what they are doing well that you can implement.
If you aren’t sure how to improve your social media marketing, a social media audit is the perfect start.
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