In the infamous animated words of Bruce the shark from Finding Nemo, “Fish are friends, not food.” Social media influencers are a lot like fish.
Social Media Influencers Are Friends
They tend to swim with the current of a specific social conversation and like to show off their scales of many colors—which in their case is usually photos of themselves or what they are passionate about.
Fish also swim in schools for protection from predators, to encourage reproduction and to make it easier for them to find food. Influencers “school” in a similar way for many of the same reasons.
Protection from predators
Influencers need protection from are brands that have too high of an ask, have poor organization, and don’t follow through with payment/products as promised.
Influencers talk to each other and they know what brands are predators they need to stay away from. Don’t become an influencer predator, or it will take a lot of time to undo.
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Multiplication of placements can happen frequently if done correctly. If you get in with one influencer, expect their influencer posse to follow suite.
Schools of influencers stay together, so if you befriend one, you befriend them all. Consider this your influencer multiplication lesson.
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If a brand reaches out to an influencer who doesn’t have the time, resources or desire to tackle the work, they will pass along your info to another influencer who may be more apt to work with you.
They will share food, and help other fish find food, to ensure everyone in their influencer school stays fed.
Is your brand ready to find and join the “school” that fits its influencer needs? Firebelly is here for you. Call us at 317-557-4460, email us at email@example.com or fill out our contact form.
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