February 20, 2017 Taylor Carlier

Social Media Influencers Are Friends, Not Food

social media influencers

In the infamous animated words of Bruce the shark from Finding Nemo, “Fish are friends, not food.” Social media influencers are a lot like fish.

Social Media Influencers Are Friends

They tend to swim with the current of a specific social conversation and like to show off their scales of many colors—which in their case is usually photos of themselves or what they are passionate about.

Fish also swim in schools for protection from predators, to encourage reproduction and to make it easier for them to find food. Influencers “school” in a similar way for many of the same reasons.

Protection from predators

Influencers need protection from are brands that have too high of an ask, have poor organization, and don’t follow through with payment/products as promised.

Influencers talk to each other and they know what brands are predators they need to stay away from. Don’t become an influencer predator, or it will take a lot of time to undo.


RELATED POST: Identifying Influencers Is A Lot Like Dating


Encouraging reproduction

Multiplication of placements can happen frequently if done correctly. If you get in with one influencer, expect their influencer posse to follow suite.

Schools of influencers stay together, so if you befriend one, you befriend them all. Consider this your influencer multiplication lesson.


RELATED POST: 5 Questions To Ask Yourself Before Working With An Influencer


Finding food

If a brand reaches out to an influencer who doesn’t have the time, resources or desire to tackle the work, they will pass along your info to another influencer who may be more apt to work with you.

They will share food, and help other fish find food, to ensure everyone in their influencer school stays fed.


Is your brand ready to find and join the “school” that fits its influencer needs? Firebelly is here for you. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Taylor Carlier

Social Media & Influencer Manager at Firebelly
Fun Fact: The person Taylor would most like to face swap with on Snapchat is Kim Kardashian. She joined the Firebelly team in 2016.
Taylor Carlier

About the Author

Taylor Carlier Fun Fact: The person Taylor would most like to face swap with on Snapchat is Kim Kardashian. She joined the Firebelly team in 2016.

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