June 4, 2018 Firebelly Marketing

25 Social Media Marketing Acronyms YSK (You Should Know)

social media marketing acronyms

The social media marketing ecosystem has its very own language. Letters stand for words. Words stand for ideas. It’s important to know these social media marketing acronyms so the digital natives will accept you as one of their own.

Social Media Marketing Acronyms

Acronyms, abbreviations, and slang terms are foisted our way by marketing and advertising professionals who seem to be long on cool and short on time.

And they’re doing such a good job, our spoken vernaculars are being shaped by the way we communicate digitally. Case in point: how many times have you heard someone say “OMG” aloud?

Let’s sift through all the shorthand BS and take a look at the acronyms your brand should know.

AFAIK: As far as I know

B2B: Business to Business, companies selling to other companies

B2C: Business to Consumer, companies selling to individuals

CPA: Cost per acquisition, dividing the total cost of conversions by the total number of conversions

CPC: Cost per click, dividing the total cost of all clicks by the total number of clicks


RELATED POST: Top Social Media Marketing Frustrations (& How To Avoid Them)


CR: Conversion rate, the number of conversions your ad generates divided by the number of times your ad was seen

CTA: A “call to action” is a statement that asks the reader to do something.

CTR: Click through rate, the percentage of people who click on an ad after seeing it

DM: Direct Message, private message specific to Twitter

FB: Facebook

FOMO: Fear of missing out

GA: Google Analytics, web analytics service offered by Google that tracks and reports website traffic

G+: Google+

IG: Instagram

KPI: Key performance indicator, specific metrics to measure success in achieving goals i.e. engagement, conversions, shares or clicks

LI: LinkedIn,

MT: Modified Tweet, used when sharing, or retweeting, a modified or paraphrased tweet


RELATED POST: Social Media Contests: 40 Rules That Will Make Or Break Your Promotion


RT: Retweet, function of re-sharing content posted by someone else on Twitter

PM: Private Message, send a message via FB or IG not visible to public

PPC: Pay per click

SMM: Social media marketing

PM: Private Message, send a message via FB or IG not visible to public

ROI: Return on investment

YT: YouTube

UGC: User generated content, any content created by users of a social network


So what did I miss? What are some other social media marketing acronyms that feel relevant to your business or brand? Tweet me and let me know!

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