A Quick & Easy Exercise For Defining Your Brand Voice On Social Media

brand-voice-on-social-media

Here’s a quick and easy exercise to get you started on the journey of defining your brand voice on social media. It takes into consideration the three primary components of voice—tone, language and purpose.

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SHORTHAND: Erik Deckers On Storytelling, Monetizing Relationships & Approaching Influencers

erik deckers

In my Shorthand series, I ask fellow social media marketing industry leaders for three quick and easy insights into their areas of expertise or interest. For this installment, I spoke with Erik Deckers, President & Owner of Pro Blog Service.
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SHORTHAND: Shashi Bellamkonda On The Crux Of Social, Marketing Tech & Pickled Mangoes

Shashi Bellamkonda

In my Shorthand series, I ask fellow social media marketing industry leaders for three quick and easy insights into their areas of expertise or interest. For this installment, I spoke with Shashi Bellamkonda, Chief Marketing Officer at Surefire Social.
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What Customers Want From Brands On Social Media During The Holidays

social media holidays

I know you want to sell things—it’s the holiday shopping season after all—but don’t forget to sprinkle some holiday cheer into your social media updates in December. Your customers expect it!

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