December 22, 2014 Chad Richards

The Top 5 Social Media Marketing Mistakes Brands Continue To Make

social media marketing mistakes

Not feeling the love from your customers or followers on social media? It’s likely because of these three social media marketing mistakes brands make most often.

Social Media Marketing Mistakes Brand Make

You’re an amazing brand with an amazing product or service so you should have an amazing social media presence, right? But there may be a few oversights in your brand’s social media marketing approach.

These are things you didn’t think were that big of a deal, but if your customers think they’re a big deal, then you should too.

These are the top offenders we most commonly see.

1. You’re inaccessible and hard to find.

Your customers can’t find your social media channels in the first because you haven’t liked to them from your website or aren’t optimized them for search.

There may be duplicate, unofficial or “rogue” accounts not managed by you that they follow instead of the official accounts you really want them to follow.

Include links to your social media channels on your website. Don’t just tell people “Like us on Facebook” or “Follow us on Twitter”—include URLs so people know exactly where to find you.

Verify your official accounts so potential fans and followers know they’re in the right place.


2. Your publishing approach is inconsistent.

You update your accounts 5 times one week, then never again for months. You don’t want people to visit your social media channel that hasn’t been updated in months and ask themselves Are these guys still in business?

If the thought of regularly updating your channels seems overwhelming, just focus on publishing fewer posts on a consistent basis.

It’s better to update you channels once or twice a week for a year than to post seven times a week before running out of steam after a month.


RELATED POST: This Is The Biggest Social Media Marketing Mistake Brands Make


3. You’re not responsive.

You ignore your audience’s questions and don’t address their complaints. You never thank them for their positive reviews and compliments. You don’t monitor brand mentions on Twitter or Instagram. You don’t allow fans to post on your Facebook wall.

Not responding to customers is a response—it says you don’t care about them.

Invest in a social media management tool for you in-house team so you can make make it easier for you to not miss anything. Or outsource your community management efforts to a social media marketing agency who can guarantee every question and complaint is addressed in a timely fashion.

Obviously, we’re partial to the second option.


4. You don’t share

When was the last time you retweeted a customer’s tweet or regrammed a follower’s photo? They’re sharing your content. You should share theirs too. It’ll make them feel appreciated.

This one’s an easy fix. All it takes is a click.


RELATED POST: Why Sprout Social Is Our Favorite Social Media Management Tool


5. You’re not rewarding

You’re completely focused on selling, rather than rewarding. Run a contest that excites your followers. You’ll get more awareness and engagement. They’ll get a prize. It’s win-win for everyone.

A contest may sound overwhelming, but it doesn’t have to be.

It could be something as simple asking your Facebook fans a question and saying you’ll randomly select someone to win a gift card.

Or asking your Instagram followers to tag the person they’d love to share your pizza with in a comment below, then selecting a winning pair to receive said pizza.


Are you worried that your brand is making these social media marketing mistakes? Firebelly is here for you. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Chad Richards

VP, Social Media Services at Firebelly
Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.
Chad Richards

About the Author

Chad Richards Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.

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