August 12, 2019 Kelly Andres

Social Media Metrics That Matter Based On Your Goals

social media metrics

School is officially in session. We’re going back to the basics when it comes to understanding social media metrics.

Knowing which metrics to focus on depends on your goals. This is why it’s so important to have clearly defined goals going into your social media marketing strategy. Use these social media metrics as a guideline for analyzing your strategy.

If your goal is audience growth

If your goal is to grow your audience, you want to make sure you’re gaining quality follows. Beyond measuring page likes/followers, you want to analyze audience demographics like age, gender and location.

If you’re finding the metrics aren’t reflecting your target demographic, it can be an opportunity to go in a new direction with your content.


RELATED POST: Social Media Ad Metrics & Formulas: A Helpful Cheat Sheet


If your goal is awareness

Having your content seen is important, especially when trying to grow your brand. Use reach and impressions to determine if your content is getting in front of your audience.

Reach: the number of people who saw your content
Impressions: the number of times your content was seen


RELATED POST: Social Media Ad Tips That Make Our Hearts Flutter


If your goal is engagement

Likes, comments, etc. are considered vanity social media metrics, however, these metrics can tell you a lot about your audience and the type of content that resonates the best. The best way to know if your content is on-point is to analyze your engagement rate.

Interactions: likes, comments, clicks and shares
Engagement Rate: the percentage of people who see your content and then engage

Understanding your goals can help your brand better use social media metrics to analyze the performance of your marketing strategy.


Need help reaching your social media marketing goals? Firebelly is here for you. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Kelly Andres

Social Media Manager at Firebelly
Coming from a background in Public Relations, she’s driven by creating exciting stories for clients through words and imagery.

About the Author

Kelly Andres Coming from a background in Public Relations, she’s driven by creating exciting stories for clients through words and imagery.

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