Listening for, and responding to, brand or product mentions on social media can pay rich dividends. In this post, I’d like to share a personal anecdote about how just one minute of social media monitoring led to $40 in revenue.
A few weeks ago, while my colleague Chad and I were visiting a client in Chicago, we decided to check out Ramen San for lunch. It’s a ramen joint owned by Lettuce Entertain You. It was a good experience–the noodles were good, the service and drinks were on point.
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And so I did what a lot of us do—I memorialized the experience for myself and my friends via Instagram. I tagged the post with #ramen.
Ramen San never acknowledged my photo, but Strings Ramen (another ramen joint) liked it and said something complimentary about the dish. I started following them on Instagram.
They posted beautiful photos of ramen everyday. I started to fall lightly in love with their approach to ramen. Turns out Strings Ramen is also in Chicago. Do you know where we stopped for lunch during our next trip to Chicago? Strings Ramen!
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Our waitress was friendly and the food was delicious. We spent $40—no wine or beer during that meal since we had a meeting immediately after it—and we’ll be back. So that’s at least $40 earned because of a simple like and a comment.
Chad and I both posted photos of our meals to Instagram during our visit and each received a like and a comment from Strings Ramen. Well played, Strings Ramen, very well played.
This isn’t meant to be scientific. It’s just a lovely little experience that changed our lives (all because a brand was paying attention) and shows that it doesn’t have to take a lot to create loyalty-inducing experiences for your customers on social media.
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