November 19, 2014 Chad Richards

Social Media Pay To Play Is Here To Stay: What To Do Now

social media pay to play

Social media pay to play is here to stay. It takes a lot of time, effort and talent for brands to be successful on social media, but because they didn’t have to pay to create an account, the perception that social media was “free” existed.

Social Media Pay To Play

The so-called “free ride” has come to an end.

Sure, you still don’t have to pay to create an account on Facebook, Twitter, Instagram, Pinterest, LinkedIn and Snapchat, but if you want your fans and followers to actually see the content you’re posting, you’re going to have to pay to promote it.


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The likelihood of them being exposed to your content organically grows weaker every day.

You’re Competing With Everyone

More brands (and people) are joining these social channels and more brands (and people) are creating more and more content on these channels—the competition for eyeballs just keeps getting fiercer and fiercer.

It’s also important to remember that many of these social media channels are now public companies who need to make money to make shareholders happy.

Selling ads to brands desperately trying to reach the masses on social media is the quickest and easiest way for these channels to do so.


RELATED POST: 4 Risk Factors Affecting Your Social Media Ad Website Conversions


So what is a brand to do?

Reserve budget for social media ads. You’ll need money for reaching people to grow your audience, improve engagement, increase website traffic, generate conversions and more.

You’ll also want to familiarize yourself with each of the social channel’s ad platforms. I’ve included links to each of them below.

• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Pinterest Ads
• Snapchat Ads
• Twitter Ads


Do you need help with your social media pay to play approach? Firebelly is here to help your brand with its social media advertising efforts. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Chad Richards

VP, Social Media Services at Firebelly
Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.
Chad Richards

About the Author

Chad Richards Fun Fact: Chad was named "Most Influential Up & Comer" at the inaugural Social Media Summit. He's been with Firebelly since 2007.

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