Here are 7 social media resolutions every brand should make year after year.
7 Social Media Resolutions
Too often, New Year’s resolutions start strong but lose their luster for a couple of reasons: they aren’t born from realistic expectations or they aren’t supported by real change in behavior.
This year, create a plan, break bad social media habits, and implement some simple to-do’s to create a stronger social media presence.
1. Be helpful and informative
Like I mentioned in my post last month “3 Rules for Creating Quality Social Media Content”, people use social media to find, connect, and interact with other who share their values and interests—including brands.
Follow the simple 80/20 rule: 80% of your content should be helpful, informative and supportive with the remaining 20% focused on brand-promotion.
Don’t be greedy, you have to give more than you ask.
RELATED POST: Setting Social Media Marketing Goals: A Step-By-Step Guide
2. Consider reducing your posting frequency
For most brands, posting 3-5 times per week will yield the best results. Posting too often not only requires A LOT of work, but it also can lead to audience fatigue and diminishing returns.
Focus on posting quality content that’s relevant to your audience.
3. Use a content calendar
Creating a calendar provides an outline for the month versus randomly posting. The calendar will serve as a plan but also as a point of reference when reviewing overall social performance—allowing you to identify what works and improvements needed on future calendars.
4. Use calls-to-action
This one seems obvious but still many brand and marketers fail at this. Users are more likely to take action when they’re asked to do so.
5. Leverage video
When executed well, videos can produce big returns for brands. Keep them short, direct and to the point.
Get some more tips from this post: “Facebook Video Ads: Power Up Your Campaign”
6. Mind the metrics
Native analytics provided by Facebook and other social channels are one of the best resources available. At your fingertips, you have access to your social insights, your performance, who’s responding, and what are the responding to.
Resolve to get more comfortable with these tools!
RELATED POST: Social Media Ad Metrics & Formulas: A Helpful Cheat Sheet
7. Be consistent
Your social media goals are just like your personal goals: consistency gets the job done. Schedule time to review your metrics, create your content calendar, and manage your social channels.
Whatever your New Year’s resolution—personal or professional—sustainable change starts with an update in mindfulness, attitude, and behavior.
Remember: there should be “solution” in every “resolution.”
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