Your Selfies Tell A Story, Prepare To Get Creeped Out

 

Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on.
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Television Gets In On Social Media’s Hashtag Game

It is getting more and more difficult for television shows to keep viewers attention. And more often than not, in today’s TV world many people find out about certain shows through their friends on social media.

Many of my favorite shows I began watching because of Twitter. Whenever The Walking Dead, Breaking Bad, or Catfish would be on TV, I would see countless amounts of tweets that made me want to see what all the commotion was about.

Walking Dead

Many shows are starting social campaigns to make sure viewers aren’t just interested that night when they watch the show, but also throughout the week. An article from Mashable revealed shows, like TNT’s Dallas, are following along in this social campaign trend by using Facebook’s timeline feature to share with its new generation of viewers the history behind the show.

Besides using social campaigns, shows are placing hashtags on the screen for when different events happen. Pretty Little Liars, Breaking Bad, and The Walking Dead are all known for placing hashtags into their shows.

But if tweeting isn’t enough for you to get your opinion out there, then there is always the ability to vote like the viewers of Project Runaway who can do so as their favorite pieces come down the runway.

So maybe social media explains how The Walking Dead premiered its fourth season with a record breaking 16 million viewers. We’re not saying social media was the only thing playing a role, but on the premiere night alone The Walking Dead had over 1 million tweets sent out.

Have you started watching a show because of social media? If so, which show?

How To Be A Hashtag Hacker

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online.

It has evolved from being just a symbol into allowing people to easily aggregate and organize tweets, status updates, and photos that all have something in common throughout Twitter, Facebook, Instagram, Google +, Tumblr, and Pinterest.

hashtag

For brands, hashtags can be a great way to get costumers interacting with a product or promotion.

To fully utilize hashtags to their greatest social media potential here are a few sites you ought to visit:

Hashtracking: This tool allows you to track the traffic of multiple hashtags in real time.

Hashtags.org: If you are looking at creating your own hashtag, this site can tell you if people are already using the one you were thinking of, and how often, so you can see if your idea is original.

Hashtagify.me: Use this website to see what other hashtags are being used in relation to a topic or another hashtag.

(If you want more tips, here is a thorough Hashtag guide)

Beer, Technology, And Social Media Are Bringing People Together

On Wednesday evening, some of the Firebelly staff attended an event for our client SteadyServ. This open house allowed the community to see what we have been helping them work on for the past few months.

A tech company, SteadyServ is using innovation and social media to solve problems and bring people together over one of the most unifying past times of all: drinking beer.

steadyserv pint glasses

For a full look at the event, head on over to the SteadyServ blog

 

How to Lose a Follower in 3 Days

I hear a lot of people asking the question, ”What is the best way to gain a lot of followers?” and usually that question is followed by, “How can I then market to said followers, and make them spend money on my products?”

But hold on people! Social media marketing is not some catch-all solution for your entrepreneurial endeavors.

Social media is the place where you can build a community around your brand. A place to hook people with your messages and lead them down the path to buying your products or services.

If you’ve ever seen the movie “How to Lose a Guy in 10 Days,” this is where my post draws inspiration from. If you want to keep people from hitting the “unfollow” button, these are the 3 things you should not be doing:

1. Don’t be overly possessive of the conversation

social-media-overly-possessive

When people follow you, it’s not to be bombarded with updates all the time. While you should update your followers regularly, don’t mention them to death. Just like moving in too soon with your significant other, it’s a great way to ruin a relationship.

2. Don’t Be Vain

social-media-vain

It’s hard not to want to talk to your new follower and let them know all about your company. But unless you want to be compared to a Carly Simon song, refrain from doing so in the beginning. Let them know you appreciate their interest in your brand but don’t inundate them with information about your product and your greatness all the time.

3. Don’t Kill the Love Fern

social-media-love-fern

Social Media is a two-way street: Let people know how you feel and promote posts when appropriate, but listen to your followers and what they’re saying about you and your brand. Take some time to cultivate these relationships and see what kinds of interests your followers tweet about and cater to their needs.

The Social Media News We’re Linking About

It’s only hump day and already this week has brought some big news from some of our favorite social media platforms.

twitter

Twitter now lets you receive direct messages from any follower

Aiming to make it easier to use direct messages, Twitter has been rolling out a new setting over the past week that will give users the option to receive a DM from any follower, regardless of whether they follow them back or not.

Twitter overtakes Facebook among US teens

In other big Twitter news, the 140-character platform has finally overtaken Facebook as the most popular social network among U.S. teens. According to a new study by the financial firm Piper Jaffray, 26 percent of adolescents preferred Twitter while Facebook, and its recently acquired platform Instagram, were each chosen just 23 percent of the time.

snap chat

SNAPCHAT: We’ve Turned Over A Dozen Unopened Snaps To Law Enforcement

Worried your snaps could get you into legal trouble? Then just don’t open them.

On their company blog, Snapchat revealed that the only way people, or the authorities, could get access to the some 350 million snaps that are sent everyday is if they’re not opened.

“Snaps are deleted from our servers after they are opened by their recipients,” the blog reads. “So what happens to them before they are opened? Most of Snapchat’s infrastructure is hosted on Google’s cloud computing service, App Engine. Most of our data, including unopened Snaps, are kept in App Engine’s datastore until they are deleted.”

What do you think about these social media revelations?

When Silence Is Golden On Social Media

Many brands have had to learn the hard way that during a national disaster or tragedy, it is often best to step away from social media.

While most of these lapses in judgment can be attributed to the actions of a community manager, one of the most highly criticized and controversial company Twitter accounts is actually being managed by it’s namesake founder who is intent on brewing up a social media storm.

After being slammed for his tweets during the Arab Spring uprising in Egypt, fashion designer Kenneth Cole found himself back in the hot seat last month when he tried to make light of the U.S. military possible intervening with the ongoing crisis in Syria.

Kenneth Cole

Despite being seen in many peoples eyes as a distasteful way to plug his brand, Cole’s decision goes back to the age old thought that there is no such thing as bad publicity.

In a recent interview, Cole said he uses his personal social media accounts in such a manner because, in his eyes, he is “creating intelligent, thoughtful dialogue on important social issues.”

While he has tried his best to separate this account from the company’s corporate PR Twitter feed, Cole’s approach to social media is beyond questionable.

It appears as though Cole is trying to balance voicing his opinions while at the same time trying to maintain the brand’s integrity and image.

And though this strategy has certainly gotten him a lot of press, what Cole has done is alienate some of his audience.

By remaining true to himself, Cole has been able to create an authentic voice for his message. But at what price? This is something both Cole and other companies ought to take into consideration pressing publish.

 

Community Managers Need To Be Community Focused

Social media is so much more than how many fans or followers you have. It’s about connecting with people, establishing relationships, and adding value to those relationships.

The best way to use social is by making your audience the focus. What do they want to know about? Are they having a problem? As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent.

social media privacy

Personally my belief is community managers should focus on interactions and not the number of fans. It’s better to have a smaller fan base that love what you do, share their ideas, and engage in conversations with you and others on the page. If you have this type of interaction the numbers will come because this will all happen organically. By putting the quality of your engagement at the center, you fan base will want to hear your side of the story.

Knowing your audience is key as I have countlessly seen brands post message after message just hoping something will stick. If the brand doesn’t have any interaction with their customers it makes them no different than any other business trying to sell something. Customers recognize those traits and it won’t take them long to move on to another brand that actually cares about their experience.

If you don’t engage with your customers, you’re basically telling them you don’t care. If you want to be a stellar brand, you must recognize communication is a two way street. It’s not about you, it’s about the customer. Focus on that and you’ll have brand loyalty. Isn’t that what it’s all about?

The Personal vs. Brand Approach To Social Media

The way we approach social media from an individual and brand perspective are two very different things.

While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate.

social media overload

Facebook: This social network is something I use to maintain relationships with people from various aspects of my life. There are those that my friend Mark Juleen would say are the “people I’d hug” and then there are the surface relationships with the people I’m trying to maintain friendships with both in person and on Facebook. (I’m also aware that I have some “frenemies” on my list but as we know not every digital “friend” makes sense)

LinkedIn: I’m not about aspirational relationships on LinkedIn. If I’ve met someone in real life I will make a connection otherwise it’s a no. This is something I don’t waver on.

Twitter: I joined a month or so after Twitter launched and since then I’ve developed a mix of followers from the early “twitteration” with those I’ve interacted with along the way. I’m not on #teamfollowback.

Pinterest: While I take a personal approach to “pinning,” I mostly forget about this network.

Instagram: I find this photo sharing site to either be very sincere or obviously manipulated. Even so, I still love to use it.

Foursquare: To put it simply, I’m done with this.

Google+: This is a platform I have never invested much time in. I’m happy to catch up on it if I need to but it’s always an afterthought.

Snapchat: In an era of permanence and ugly digital tattoos, I love the warmth and spontaneity of this platform. Whether it’s my niece with her highly personalized photos or one of my colleagues (Katie this is you) expressing frustration or happiness, I love the sincerity and immediacy of Snapchat.

There is one platform I no longer use that I truly miss and it is my personal blog. Hopefully one day I’ll have time to start this up again.

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