The way we approach social media from an individual and brand perspective are two very different things.
While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate.
Facebook: This social network is something I use to maintain relationships with people from various aspects of my life. There are those that my friend Mark Juleen would say are the “people I’d hug” and then there are the surface relationships with the people I’m trying to maintain friendships with both in person and on Facebook. (I’m also aware that I have some “frenemies” on my list but as we know not every digital “friend” makes sense)
LinkedIn: I’m not about aspirational relationships on LinkedIn. If I’ve met someone in real life I will make a connection otherwise it’s a no. This is something I don’t waver on.
Twitter: I joined a month or so after Twitter launched and since then I’ve developed a mix of followers from the early “twitteration” with those I’ve interacted with along the way. I’m not on #teamfollowback.
Pinterest: While I take a personal approach to “pinning,” I mostly forget about this network.
Instagram: I find this photo sharing site to either be very sincere or obviously manipulated. Even so, I still love to use it.
Foursquare: To put it simply, I’m done with this.
Google+: This is a platform I have never invested much time in. I’m happy to catch up on it if I need to but it’s always an afterthought.
Snapchat: In an era of permanence and ugly digital tattoos, I love the warmth and spontaneity of this platform. Whether it’s my niece with her highly personalized photos or one of my colleagues (Katie this is you) expressing frustration or happiness, I love the sincerity and immediacy of Snapchat.
There is one platform I no longer use that I truly miss and it is my personal blog. Hopefully one day I’ll have time to start this up again.