Turn brand advocates into influencers with a few simple tweaks to your social media marketing strategy.
Turn Brand Advocates Into Influencers
You already have people who love your brand and talk about it on their social media channels. They may not have a huge audience, but their audiences trust them and are usually highly engaged.
Simply encourage the digital chatter around your brand with these four tips.
1. Interact with people who are already engaging with your brand
Retweet nice reviews (or the bad ones with a joke), repost great product pictures on Instagram with credit, and give your engaged audience the recognition they deserve.
This will encourage other people who enjoy your brand to do the same, resulting in more posts, fans, and potentially, sales.
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2. Mass incentivize for organic micro influencers
Run a mini contest on your social media where those who post about your brand, tag your brand and use a special hashtag, are entered into a random drawing.
This is low or no budget influencer marketing, and boosts engagements and traffic on your channels, if nothing else.
3. Show your regulars some love
Is there someone always coming into your restaurant or buying a lot on your website? Send some love their way publicly on social media and throw them free products or a discount.
This will show the rest of your followers that you appreciate loyal customers and want more of them.
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4. Create a social media culture
If you have a brick and mortar business, make a selfie station or put signs encouraging social posts around your business. If you only have an online presence, build in pop-up windows or ads to remind people to post about your products on social.
Make it a norm for people to post about your brand on social media, not the exception.
You have an influencer marketing program right at your finger tips, if you are willing to put in a little extra time. Helping your customers transition from brand advocates to influencers is really seamless with a little TLC.
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