These 3 timeless Twitter best practices for brands will serve your social media marketing efforts well—now and long into the future.
Twitter Best Practices For Brands
Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time. So here’s what brands need to do for their customers in return.
1. Be Consistent
Consistency is key on Twitter and any social media platform, really. Tweet interesting content on a regular basis—not too much that you annoy people and not too little that they forget about you.
Learn what your audience likes best by their responses, then tweet more of what they like.
Don’t forget to regularly share your customers’ content too. You love it when they share yours, don’t you? Do the same for them. Retweet their tweets you find interesting or clever—they don’t have to be about you. Sharing is caring. Make them feel good too.
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2. Be Responsive
Respond to all brand mentions and @-replies. Nobody likes to feel ignored. A simple “thank you” can go a long way in making someone’s day. Search for others who are hashtagging your brand or product and acknowledge those tweets with a like or comment.
Study after study after study has shown that brands do a dismal job at responding to their customers on Twitter.
I say it all the time and I’ll say it again here—not responding is a response. It says you don’t care. You do care, don’t you?
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3. Be Rewarding
One of the top reasons people follow brands on Twitter is for special offers and updates. Run a Twitter contest or promotion that excite your followers. It doesn’t have to be complicated—the easier it is to participate, the more likely people will.
This can be done in a way that rewards you too. You’ll get awareness and engagement. They’ll get a prize. It’s win-win for everyone.
You are what you tweet so make sure you and your followers like what is seen!
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