Taking the time to develop a thought-out Twitter content calendar is important for all brands. It allows you to target the right audience with engaging content that works to fulfill your marketing goals.
Twitter Content Calendar Tips
The next time you work on your Twitter content calendar, try implementing these 3 recommendations.
1. Recognize your audience
Of the 330 million monthly active users on Twitter, what does your current audience look like? Use Twitter’s analytics to dive deeper into your audience insights.
Learn things like gender, location, consumer behaviors and interests. Knowing this information helps to create content your followers are more likely to engage with.
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2. Identify your social goals
Next, knowing your overall social and marketing goals is important before you create your messaging. Without clear goals you will not be able to be strategic with your content.
Understand your primary and secondary goals and create content that helps you reach those goals. Determine whether you want to increase audience size, engagement, awareness, website clicks, purchases or etc.
3. Develop your storylines
Now that you understand your audience and have clear goals, here comes the best part: content creation! Here are a handful of content ideas you can include in your calendars.
Retweet: Plan to retweet relevant content to help share the love. Retweet with comment allows you to add your own thoughts and personalize the retweets.
Interact: Look for upcoming opportunities like Twitter Chats that you can join. Twitter is a great place for joining industry conversations.
Hashtags: Include trending topics and hashtags in your content. Find creative ways to connect to these trending topics.
Company News: Share your company’s press releases, blogs, events, new hires or other news. It’s ok to brag on yourself while creating trust.
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Promotional Posts: Although it is import to promote your brand, be sure to keep this to a minimum. Over-posting promotional messages can lead to unfollows.
Holidays: Holidays are a great way to get involved in conversations on Twitter. Just make sure you pick the holidays that align with your brand or find a clever way to participate.
Vary Imagery: Use photos, gifs, boomerangs, video, polls etc. Varying imagery makes for more interesting content—ultimately increasing engagement.
Try Something New: Include wildcards in your content mix to test new ideas. You never know what might work until you test it out!
Have fun with all the ways you can connect with your followers. So, what are some ideas you have for your next content calendar?
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