February 12, 2018 Taylor Carlier

4 Reasons Every Brand Should Be Using Micro-Influencers

using micro-influencers

No brand is too big or small to include using micro-influencers in their social media marketing strategy.

Using Micro-Influencers

We all know the saying, “Big gifts come in little packages.” Micro-influencers are just that for brands, big returns with less cost/effort. Here’s why.

1. There are a lot of them

The big fish in the influencer world are few, and the small to medium sized ones are many.

Instead of putting your entire influencer marketing budget in one or two top tier influencers, gain some breadth by dishing out the dollars across more influencers.


RELATED POST: 5 Questions To Ask Yourself Before Working With An Influencer


2. Their audiences are usually more authentic and engaged

People don’t usually tend to follow smaller influencers unless they are interested in what they have to say.

Because of this, their audiences care about what they post and usually have higher engagement rates, than a mega influencer would.

3. They reach audiences that big influencers can’t

When you need to reach a more abstract, targeted audience with your brand’s message, smaller influencers are great for that!

They fill in the cracks with more audience diversity. Larger influencers tend to keep a more niche following.


RELATED POST: How To Turn Brand Advocates Into Influencers With A Few Tweaks


4. They want to work with most brands that will reach out

Most smaller influencers are just getting their feet wet in the influencer space, so they will take what they can get.

Bigger influencers have a lot of demands and longer timelines, while smaller influencers will put more effort in their work for less until they get more established.


Just like any sized influencer, there will be good and bad micro-influencers along the way.

But smaller influencers are lower risk and you might be surprised with your return. Starting relationships early on with influencers who could one day make it big is the best way to cultivate brand/influencer relationships longterm.

Is your brand interested in finding and using micro-influencers to help spread the word about your products or services? Firebelly is here for you. Call us at 317-557-4460, email us at hello@firebellymarketing.com or fill out our contact form.

Taylor Carlier

Social Media & Influencer Manager at Firebelly
Fun Fact: The person Taylor would most like to face swap with on Snapchat is Kim Kardashian. She joined the Firebelly team in 2016.
Taylor Carlier

About the Author

Taylor Carlier Fun Fact: The person Taylor would most like to face swap with on Snapchat is Kim Kardashian. She joined the Firebelly team in 2016.

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