No brand is too big or small to include using micro-influencers in their social media marketing strategy.
We all know the saying, “Big gifts come in little packages.” Micro-influencers are just that for brands, big returns with less cost/effort. Here’s why.
1. There are a lot of them
The big fish in the influencer world are few, and the small to medium sized ones are many.
Instead of putting your entire influencer marketing budget in one or two top tier influencers, gain some breadth by dishing out the dollars across more influencers.
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2. Their audiences are usually more authentic and engaged
People don’t usually tend to follow smaller influencers unless they are interested in what they have to say.
Because of this, their audiences care about what they post and usually have higher engagement rates, than a mega influencer would.
3. They reach audiences that big influencers can’t
When you need to reach a more abstract, targeted audience with your brand’s message, smaller influencers are great for that!
They fill in the cracks with more audience diversity. Larger influencers tend to keep a more niche following.
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4. They want to work with most brands that will reach out
Most smaller influencers are just getting their feet wet in the influencer space, so they will take what they can get.
Bigger influencers have a lot of demands and longer timelines, while smaller influencers will put more effort in their work for less until they get more established.
Just like any sized influencer, there will be good and bad micro-influencers along the way.
But smaller influencers are lower risk and you might be surprised with your return. Starting relationships early on with influencers who could one day make it big is the best way to cultivate brand/influencer relationships longterm.
Is your brand interested in finding and using micro-influencers to help spread the word about your products or services? Firebelly is here for you. Call us at 317-557-4460, email us at firstname.lastname@example.org or fill out our contact form.
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