Brands often reach out to us about creating a viral video for them. As if it’s something easy that they can just whip up, post to YouTube, and garner millions of views in a few days.
Creating A Viral Video
To tell the truth, you can’t actually create a viral video. You can create a video, and it may or may not go viral. But, there are a few things you can do to help your video go viral. These are not a guarantee, but they will increase your odds.
1. Keep it short.
Viral videos are short and easy to enjoy in just a few minutes. Definitely no more than 4-5 minutes. Keep it closer to 2–3. People will very likely be watching this on their phones, so they don’t want to watch your 3-hour video epic.
2. Don’t spend a lot of money on production.
It’s an inside joke among video professionals that clients want crappy camera work in order to make a video “look more viral.” But that doesn’t mean your camera work has to be—or should be—crappy.
It just means creating a viral video doesn’t require you to go out and hire a $500/hour crew to shoot the thing. You can probably get by with shooting it on a phone. Just shoot it professionally and make it look as good as you can.
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3. Make it funny.
The viral videos most people watch and share tend to be funny. Think about the best TV commercials we watch during the Super Bowl. Are they sad or funny? Touching or hysterical? The ones we remember are funny, the ones that remind us we’re not feeling fresh or make us wonder if we’re getting enough fiber are, well, not.
4. Tie it into a major current event or meme.
If you can do something that is based on something in the news, or you just happen to do a video that is later about a topic that becomes news. If it’s timely and relevant, it’s more likely to be shared.
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5. Be famous.
Okay, this one takes a little more work than these other four steps, but it’s the only way you can actually guarantee a video will be seen by hundreds of thousands, if not millions, of people. Hollywood famous or internet famous—either one will do.
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