Blog - Firebelly Marketing

six-panel collage featuring chocolate truffles, dark and mint bars, and a boxed assortment, styled against bright, colorful backgrounds.

Firebelly Marketing Team · Social Media Marketing

Chocolate Marketing: 8 Ways Brands Can Stand Out Online and on the Shelf

Chocolate brands should have it easy. The key word here being ‘should.’ The product already looks delicious. People already want it. Nobody needs a long (or even short) explanation of […]

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illustration of a cheerful woman shopping, reaching for a drink on a grocery shelf while carrying a blue basket; bright colors create a friendly tone.

Firebelly Marketing Team · Social Media Marketing

What Is CPG Marketing? A Modern Playbook for Food and Beverage Brands

CPG marketing is one of those terms people use constantly, especially in corporate environments. But, let’s get real: everyone seems to mean something different when they use it. Some people […]

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a smiling man in glasses checks a shopping list beside a cart filled with fresh produce in a brightly stocked supermarket aisle with colorful shelves.

Firebelly Marketing Team · Social Media Advertising

Food Advertising Strategies: 9 Ways CPG Brands Can Drive More Retail Sales

I recently filmed a video about burek while traveling as a digital nomad through Europe. For anyone unfamiliar with burek (which is delicious), it’s a flaky pastry that comes with […]

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Firebelly Marketing Team · Food and Beverage News

7 Snack Packaging Trends Brands Should Watch

Over the past few months, I’ve bought a lot of snacks in countries where I couldn’t read the label. It sounds like a questionable system, but it’s made me pay […]

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a vibrant salad in a white bowl, showcasing strawberries, crisp lettuce, and creamy cheese.

Firebelly Marketing Team · Social Media Marketing

Grab-and-Go Is No Longer Basic: Why Freshness Is Becoming the New Competitive Advantage

For a long time, grab-and-go food had one job: Be convenient. That was the selling point. That was the promise. That was the category. A customer was busy, hungry, and […]

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Firebelly Marketing Team · Social Media Marketing

Snack Consumer Trends: What Social Conversations Reveal About Today’s Shoppers

Consumers Are Already Telling Brands What They Want For decades, brands have relied on surveys, focus groups, and sales reports to understand consumer behavior. Those methods still have value. But […]

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Firebelly Marketing Team · Social Media Marketing

What the Fastest Growing CPG Brands Reveal About Modern Growth

A few weeks ago, Bain & Company released its latest Insurgent Brands list, highlighting 113 consumer brands driving outsized growth across the industry. According to Bain, just 1.7% of consumer […]

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Firebelly Marketing Team · Social Media Marketing

Aldi’s Store Format Is Changing CPG Retail. Most Brands Aren’t Ready

Most CPG brands think they’re competing on social. But that’s not the only arena. They’re also competing on the shelf. And retailers like Aldi are making that reality much more […]

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Firebelly Marketing Team · Social Media Marketing

Why Social Media Marketing Isn’t Working for Food & Beverage Brands (And What to Do Instead)

Most food and beverage brands are investing heavily in social media marketing but very few are seeing real business results. More content. More posts. More platforms. And yet, the gap […]

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illustration of a smiling woman shopping online using a giant smartphone. she points at grocery icons while pushing a cart, with a plant nearby. bright, cheerful tone.

Firebelly Marketing Team · Social Media Marketing

Retail Media Strategy for CPG Brands: Lessons from Eric Martindale on Driving Retail Growth

Retail media strategy for CPG brands is quickly becoming one of the most important drivers of growth. For years, social sat at the center of most CPG marketing strategies. It […]

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alt text: shopping mobile app ads highlighting online grocery shopping. includes delivery offers, product categories like electronics and fashion, and phone screens displaying app interfaces. vibrant colors contribute to a convenient and modern shopping theme.

Firebelly Marketing Team · Social Media Marketing

Retail Media Strategy: Why CPG Brands Can’t Rely on Social Alone

For years, social media’s been the center of gravity for CPG marketing. Build awareness.Drive engagement.Hope it translates to sales. But something’s shifted. More and more, the moment of purchase isn’t […]

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Firebelly Marketing Team · Social Media Marketing

Social Media Marketing in 2026: Firebelly’s Predictions for CPG Brands

If the past few years of social media marketing have felt chaotic, that’s because they were. Platforms shifted priorities overnight, algorithms became less predictable, AI entered the chat and consumer […]

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