Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Last year saw a significant rise in partnerships between alcohol and non-alcohol beverage brands. Liquor and beer brands have increased their collaborations with soft drinks, juice, and sparkling water. These RTD offerings, or the “ready to drink” alcohol market, are an emerging and valuable subsection of growth for the beverage industry in the coming years.
Read MoreThere’s social media marketing… and then there’s effectively implementing a strategic approach that will maximize impact and deliver desired results. Now considered the second most important marketing channel (and rising quickly), spending on social media advertising reached $80 billion by the end of last year.
Read MoreOver the last couple of years, brands have leveraged and optimized social media marketing efforts to attract their prospects and remarkable ways. Buying products directly from social media is now the norm, with 98% of consumers planning on purchasing from any online platform, as per Sprout Social. Our industry has seen a substantial increase in social marketing spending - on organic, paid, and content creation.
Read MoreA New Year, a new digital marketing landscape! Social Media Marketing continues to thrive for authenticity and 2023 will further spotlight the consumer as both influencer and decision maker, openly sharing their content and experiences.
Read MoreThe large sign was abruptly removed from the Miami Heat stadium. As the letters were demolished, FTX Arena became no more. The NBA team recently announced the ending of their relationship with the cryptocurrency company after going bankrupt earlier this month. Only last year was the arena renamed in a massive 19-year $135 million deal. It wasn’t the only notable sports deal FTX made recently.
Read MoreSocial media marketing makes it easier to leverage the personal aspects of digital. The customer’s subconscious is online… and it’s up to the marketer to access a winning strategy. A recent study found that 94% of customers will purchase from brands that offer complete transparency. In the same study, over 50% responded that a firm that stretches the truth, conceals important information, and uses unrealistic imagery is unethical, amongst many other duplicitous marketing tactics.
Read MoreVideo content is everything when it comes to social media. Half of the time spent on Facebook is now spent on watching short videos. People watch two billion of them on Twitter each day, with an average of 23.7 hours consumed per month on the channel. Specifically since the lockdown in early 2020, TikTok has emerged as the trend setter for all things visual content. As with all successes, other platforms are looking for ways to increase engagement by copying their followers. Yes, the introduction of the concept was an obvious upgrade aimed at neutralizing the growth of the popular video-sharing network. As the old adage says: if it ain’t broke, don’t fix it.
Read MoreSocial media marketers are always aiming for authenticity between brands and users. Developing a connection is vital in the 21st century. According to a recent survey published by Statista, nearly 50% of users in our country said they found online ads annoying. Another survey by Stackla found a whopping 90% of consumers say authenticity is important in deciding what brands they like and support. For most social advertising, authenticity is the equivalent of establishing a clear brand identity, and staying true. Similar to a compass, a firm’s established values and ideals must stay the path.
Read More“Earth Is Now Our Only Shareholder.” This was the title of the press release penned by billionaire Yvon Chouinard, announcing his donation of Patagonia entirely to climate change efforts. In other words: 100% of the company’s voting stock transfers to the Patagonia Purpose Trust and 100% of the nonvoting stock was given to the Holdfast Collective, a nonprofit dedicated to fighting the environmental crisis.
Read MoreTikTok is the new in-network. It is currently the most downloaded app, boasting more than a billion active monthly users. Since 2019, the platform has exploded, reaching the 10-digit usership marker faster than any other social network preceding it. Therefore, many companies are now asking themselves how they can benefit from this social network and expand their reach to customers.
Read MoreThere has been significant growth in both the premium and super-premium segments of the liquor industry. Large spirit corporations have been swooping in, purchasing independent, craft products created to supposedly cut into the market share of corporate leaders.
Read MoreOpportunities are changing in the music industry, evolving with nearly unlimited social reach. Now that all music is accessible, permitting listeners an archival library of every song in existence, social marketing strategies are directly involved in digital assets and merchandising in this expanding entertainment sector.
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