Grace Dandan
Data Analyst
What is your favorite social channel? Instagram, TikTok
What is a KPI that matters? It depends on the channel source and goals. If it is purely organic, main thing that I look into is the engagement Rate. For Paid Social, for me it will be ROAS, CPA, CPM, CTR.
Why do you love social? I love social media because to it keeps me on the loop on what's going on around my connections and on my interests.
What do you do for fun? Beyond my screen time, I love spending time with my kids, camping, learning about crafts and COFFEE!!