David Mesa: People First + Mission-Driven
The process of building a successful CPG brand requires a strategic approach. Although it may seem challenging, you can differentiate yourself from the competition by establishing a unique position in the market. What considerations should you take into account to succeed in the highly competitive CPG industry?
David Mesa, a professional with extensive experience in the CPG industry, suggests that a critical factor in achieving success is to create a brand that prioritizes people and their needs. To build a thriving brand, it's essential to keep customers at the center of your business. This means understanding their pain points, desires, and aspirations, enabling you to produce products that cater to their needs and provide genuine value. By doing so, you can build a stronger connection with your customers and foster a loyal following, which will propel sales.
On this episode of the Firebelly Social Show, Duncan Alney talks with David Mesa, President of We Grow CPG, about driving sales with a people-first brand. David shares We Grow CPG's approach to helping brands thrive, the value of authenticity, and advice for entrepreneurs entering the CPG market.
Here’s a glimpse of what you’ll learn:
David Mesa shares his journey building a people-first company
The experience of working with mission-driven food and beverage brands
David talks about We Grow CPG and how they assist brands
We Grow CPG’s approach to helping brands thrive
The value of being authentic while growing a brand
What’s next for We Grow CPG?
David’s thoughts on the zero-proof beverage space
Alternative proteins and nutrition for seniors
Advice for entrepreneurs entering the CPG space
About David Mesa
David Mesa is the President of We Grow CPG, a boutique sales management agency offering elevated sales partnerships to the CPG industry. The agency's core expertise lies in helping emerging brands expand their distribution by building aggressive and strategic revenue plans from the seed stage to the late stage.
With over 20 years of experience in the CPG industry, David has extensive knowledge in developing unique brands that stand out in a competitive marketplace. Additionally, he is the Founder of 4T Mesa Consulting and serves as a Strategic Advisor at both TIG Brands and Pricklee. David is also a US Marine Corps veteran.