Laura Silverman: Amplifying The Zero Proof Movement
It's no secret that many people rely on alcohol to socialize and unwind. So, as a mindful drinker or a curious sober person, where can you get non-alcoholic drinks you enjoy?
According to Laura Silverman, people are becoming more aware of their relationship with alcohol and are choosing to be more intentional about their consumption. More people are turning to non-alcoholic drinks for various reasons, including health, mental wellness, or to try something new. Entrepreneurs are seizing this opportunity by creating innovative and delicious non-alcoholic beverages that cater to the sober community. Laura shares her journey of building a zero-proof community to foster a sense of belonging for those who abstain from spirits and to serve as a platform for entrepreneurs to share ideas, gain support, and promote their products.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Laura Silverman, Founder of Zero Proof Nation, about amplifying the zero-proof movement. Laura talks about the genesis of Zero Proof Nation and what it does, why people are turning to non-alcoholic drinks, the difference between zero-proof beverages and traditional cocktails, and the role of the alcohol companies in the zero-proof market.
Here’s a glimpse of what you’ll learn:
Laura Silverman shares her background in the non-alcoholic beverage space
The genesis of Zero Proof Nation and its objective
Why are people turning to non-alcoholic drinks?
Laura’s insights about zero-proof beverages versus traditional cocktails
The role of the alcohol companies in the zero-proof market
What’s the future of the non-alcoholic space?
About Laura Silverman
Laura Silverman is the Founder of Zero Proof Nation, one of the only fully comprehensive global resource hubs devoted to non-alcoholic beverage culture. She got sober at 24, and today, she's a mental health advocate passionate about non-alcoholic beverages. As a serial entrepreneur, Laura is also the Founder of Zero Proof Nation, Booze Free in DC, The Sobriety Collective, and LMS Designs. She is a Non-Alcoholic Drinks Industry Advisor at The Spearhead Group, Inc., produces two podcasts, and manages web content for American Purpose.