Maggie Sadowsky On Elevating Superfood Beans
People view beans as just common everyday foodstuffs. Many often relegate them to the button shelf altogether. So can CPG brands position beans as healthy products people can enjoy?
According to Maggie Sadowsky, beans are a powerhouse for our diet and planetary health. As a food scientist and a lover of bean-based dishes, she set out to reinvent what many see as a stale product. She shares her journey of growing the beans brand from scratch to processing, distributing, and innovative packaging.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Maggie Sadowsky, Owner and President of 8 Track Foods, about the superfood beans. Maggie explains why she focuses on beans, how 8 Track Foods differentiates itself in the market, the different ways to enjoy beans, the value of food science in food product development, and advice for entrepreneurs getting started in the CPG space.
Here’s a glimpse of what you’ll learn:
Maggie Sadowsky talks about her journey building 8 Track Foods
Why she focuses on beans
Where did the idea for the name of her company, 8 Track Foods, come from?
How 8 Track Foods differentiate itself in the market
Maggie shares the different ways to enjoy beans
The value of food science in the food products development
How Maggie overcame the challenges of growing a food brand in the midst of the pandemic
Advice for entrepreneurs getting started in the CPG space
The role social media has played in the success of 8 Track Foods
Tips for work-life balance
About Maggie Sadowsky
Maggie Sadowsky is the Owner and President of 8 Track Foods, a brand producing premium organic and non-GMO canned beans. She transforms food categories and innovates products with her technical food science background, consumer research insights, and intuitive eye for catching new trends. Maggie has influenced and launched over 100 successful products in the CPG industry. She is a Certified Food Scientist with a BS in food science from The Ohio State University.