Matt Oscamou & Three Trees: Next Level Plant Milk
In the rapidly growing plant-based milk market, distinguishing oneself without sacrificing product quality presents a significant challenge. Many brands rely on shortcuts like additives, oils, and flashy marketing, which can undermine quality and trust. How can brands prioritize purity and innovation while scaling sustainably in a competitive landscape?
Matt Oscamou, a seasoned food and beverage entrepreneur, shares how real ingredients and a mission-driven approach can create lasting differentiation. He emphasizes the importance of staying lean, listening to loyal customers, and resisting trends that compromise quality. Matt discusses crafting premium plant-based milk with clean labels, oil-free formulations, and nutrient-rich profiles. He also highlights how a small, passionate team and a focus on performance, both in product and people, can drive smart growth while maintaining authenticity.
In this episode of the Firebelly Social Show, Duncan Alney talks with Matt Oscamou, COO of Three Trees, about scaling a clean-label, plant-based milk brand. Matt shares his insights on ingredient integrity, the power of staying nimble and leading with values. He also discusses innovation in barista-grade products, nurturing team culture, and supporting independent retailers.
Here’s a glimpse of what you’ll learn:
[2:14] Matt Oscamou discusses Three Trees and how he transitioned into the COO role
[6:06] What makes Three Trees' plant-based milks different from competitors
[10:27] The unique challenges and advantages of running a small, mission-driven brand
[14:58] Matt shares an overview of Three Trees' current product lineup and innovation plans
[17:24] Tips for creating a barista-quality, oil-free oat milk for coffee lovers
[23:28] Building a high-performing, mission-driven team at Three Trees
[25:37] How perspective and resilience help Matt navigate entrepreneurship
About Matt Oscamou :
Matt Oscamou is the Chief Operating Officer at Three Trees, a company known for its organic, plant-based nut milk crafted from simple, clean ingredients. Before joining Three Trees, he co-founded Weller, a leading CBD beverage brand, and previously founded Frontier Snacks, scaling it to over 2,500 retail locations nationwide. With a background in chemistry and a passion for food innovation, Matt brings deep operational expertise and a founder's mindset to the mission-driven food and beverage space. He is committed to delivering high-quality, sustainable products while fostering a lean, collaborative team culture at Three Trees.
Resources Mentioned in this episode
Quotable Moments:
"As an entrepreneur, you're always looking for the next best way to do something — how do we do it better today?"
"To step into a company that's 12 years old but still acts and operates like a nimble, early phase company."
"We're talking about a natural ingredient. When it's almonds and salt, it's got to be the right almonds."
"It's a matter of perspective at this point. You can't derail us — let's stay focused on the mission."
"It's a great origin and history and true care of a bootstrapped entrepreneur who started a company."
Action Steps:
Prioritize ingredient transparency in product development: By emphasizing clean-label, real ingredients, you build trust and set your brand apart in a crowded market.
Maintain a nimble decision-making process: Fast, flexible operations help brands adapt quickly to market changes and stay ahead of competitors.
Cultivate strong relationships with retailers: Personal connections with buyers lead to better collaboration, visibility, and long-term brand success.
Develop premium products without sacrificing quality: Staying committed to ingredient integrity ensures customer loyalty and long-term differentiation.
Support a lean, passionate internal team: Empowered, focused teams execute faster and maintain strong alignment without requiring large-scale resources.