From Music to Kombucha: Trey Lockerbie's Journey
Recently, consumer awareness regarding the food and beverages consumed has markedly increased. In the beverage space, this trend has led to a shift in preference from alcoholic drinks to more healthful options. Among the popular alternatives is kombucha, a fermented tea with purported health benefits. However, many brands struggle to balance kombucha's taste and health components, leaving consumers with unsatisfactory options.
Trey Lockerbie, an experienced professional in the beverage industry, embarked on a mission to find healthy beverage options for himself and his sister after her diagnosis of breast cancer. He discovered kombucha, a popular alternative with potential health benefits, yet found its taste and nutritional value lacking in the market. This led him to create his brand of kombucha that offered a refreshing and nutritious beverage option. With his mission to provide a tasty and healthy alternative to sugary drinks, Trey shares his journey building his kombucha brand.
On this episode of the Firebelly Social Show, Duncan Alney talks with Trey Lockerbie, Co-founder and CEO of Better Booch, about kombucha. Trey discusses how he transitioned from music into the kombucha industry, the genesis story of Better Booch and its products, how it differentiates itself in the market, and the future of functional beverages and kombucha.
Here’s a glimpse of what you’ll learn:
Trey Lockerbie talks about his music career
How Trey transitioned from music into the kombucha industry
The genesis story of Better Booch and its products
Bootstrapping a kombucha brand
Trey explains how Better Booch differentiates itself in the market
What’s next for Better Booch?
Better Booch and City of Hope partnership
The future of functional beverages and kombucha
Trey’s experience hosting the We Study Billionaires podcast
Tips for work-life balance
About Trey Lockerbie
Trey Lockerbie is the Co-founder and CEO of Better Booch, a premium single-batch kombucha brewed, bottled, and canned in downtown Los Angeles. He has been a musician traveling the world who prioritizes health and wellness. Trey is also a CNBC contributor and a member of Vistage Worldwide, Inc., the world’s largest executive coaching and peer advisory organization, bringing together leaders to learn and grow. He was also the host of We Study Billionaires, the #1 investing podcast in the world, with over 115 million downloads. Growing Better Booch to $7 million in revenue before accepting external investment showcases his business acumen.