More Twitter Characters, More Problems?

Twitter Characters

Last week, Twitter doubled it’s character limit from 140 to 280 for certain languages. Will more Twitter characters bring more problems? We aren’t sure, yet. But, brevity on social media might be a thing of the past.

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Teamwork Makes the Dream Work: Tips For Collaborating With Other Agencies


Our expertise lies in social media marketing. We know there’s more to marketing than social media so we continuously seek opportunities to partner with other agencies, to support their vision through our own strengths and lean into their expertise where we can use the extra muscle.

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Best Practices For Managing A Social Media Crisis

social media crisis

A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted, “Congrats you survived the Boston Marathon.”

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Facebook Video Ads: Power Up Your Campaign

facebook video ads

Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

social media

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media?

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My New Social Media Marketing Tool Faves Of 2017

social media marketing tool

I’ve used a lot of different social media marketing tools in my 10 years as a social media manager. My all-time favorite tool for publishing, community management and reporting is Sprout Social, but here are five new-to-me tools that I’ve come to love this year. I think you’ll like them too.

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