Last week, Twitter doubled it’s character limit from 140 to 280 for certain languages. Will more Twitter characters bring more problems? We aren’t sure, yet. But, brevity on social media might be a thing of the past.
A social media crisis is bound to happen at some point to your brand. This could be as small as a negative review/comment or as big as when Adidas tweeted, “Congrats you survived the Boston Marathon.”
Firebelly recently teamed up with another creative agency to launch a social media campaign that involved the release of several videos over a period of six weeks. Facebook video ads were an important part of the equation and I wanted to share several best practices and lessons learned so that your next Facebook video ad campaign can be a success too.
I’ve used a lot of different social media marketing tools in my 10 years as a social media manager. My all-time favorite tool for publishing, community management and reporting is Sprout Social, but here are five new-to-me tools that I’ve come to love this year. I think you’ll like them too.