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Millennials and Gen Z Irish are thirsty for non-alcoholic drinks. Known as the land of whisky and pints, Ireland has seen a 30% decline in alcohol consumption over the past 20 years. This stat isn't exclusive to the island nation, as a global focus on health has triggered a shift in drinking habits.
Will Elon Musk’s Newest Project Survive in an Uber-Competitive Social Media Landscape? Elon Musk bet big on Twitter in 2022, purchasing the world’s most popular micro-content platform for $44 bn. Yes, he tried to back out of the deal… after the company’s stock price skyrocketed and he was forced to pay more than he originally anticipated.
Election content will soon flood socials in 2024. Food & beverage brands must adapt or see their sales plummet. Instagram, Facebook, TikTok, X (Twitter), YouTube, Snap… even LinkedIn. Every platform is about to be bombarded with politics. And this will affect EVERY brand that relies on social media to generate brand awareness and drive sales.