Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Finding and targeting the right audience channel is one of the most important aspects of a successful ad campaign. Using the right mix of these audience types is really where targeting can make or break your campaign. Let’s break down these features.
Read More“Earworms” are almost impossible to get out of your head. Psychologists call the phenomenon involuntary musical imagery (or INMI). According to CBS News, us humans “spend up to 40% of our days engaging in spontaneous cognition and are starting to try to understand why our brains spend so much time thinking thoughts unrelated to present task and how such thoughts might be useful.”
Read MoreWhile the idea of allowing your agency to create and own your ad account may be tempting, one of the biggest mistakes you can make is not owning your assets and ad account.
Read MoreImplement these tips to light a firecracker under your Facebook ad campaigns! Are you ready to see your ads drive the results you want?
Read MoreThere are products banned on social media. So while social media ads are often a great tool for many brands, not all products or services can be advertised.
Read MoreHere's a cheat sheet for common social media ad metrics and the formulas used to derive them so you can successfully measure your social media ad efforts.
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