How To Market Food Products: Social Media Marketing Tips
Social media is beneficial in a lot of ways. It connects people regardless of their location. It keeps us up-to-date on the latest news and trends. It's a powerful platform for marketing food products and connecting brands to a wider audience.
Today, food brands are constantly looking for ways to maximize their reach and drive sales. Many great food brands partner with a social media agency to build brand loyalty, garner trust and connect with their consumers emotionally.
Check out these social media marketing tips to get your food product campaign started on the right foot.
Choose The Right Platform(s)
“Facebook is the most popular platform, with over 2.8 billion monthly active users. ”
In today’s marketplace, not having an established and distinct social presence is like not even having a product to sell. Using a cross-platform social media strategy can allow your offerings to be easily accessible online, gives you a platform to share meals and recipes visually, enhances your brand community, and builds trust.
“63% of food and beverage brands consider Instagram their most successful social media platform for content marketing.”
According to Stastista, Facebook is the most popular platform, with over 2.8 billion monthly active users. However, other platforms like Instagram, Twitter, Pinterest, and even LinkedIn offer unique opportunities for food product marketing. Depending on your brand’s specific goals and target market, you should consider what platform is most likely to reach your customers. It’s worth noting that according to a Social Media Today report, 63% of food and beverage brands consider Instagram their most successful social media platform for content marketing.
Identify Your Content Strategy
It’s not a secret that content is King on social media. When ironing out your content creation strategy, one of the most important things you need to establish is your customer’s problem and how your brand goes about solving that problem for them! Of course, this means ensuring that all content is in line with your brand’s voice, values, and general aesthetics. This will allow your brand to focus on topics that are relevant and meaningful to your customers.
The right content is essential in engaging, informing, and finding relevance in a crowded food brand market. Here are some of our favorite content ideas for marketing food products:
Blogs and videos with recipes are highly shareable and offer consumers a visual guide to creating delicious meals in the comfort of their homes.
Behind-the-scenes — can involve the production process, spotlight team members, or feature brand values.
Beverage pairings — inspire consumers for their next meal or party.
User-generated content — encourages followers to share their own content, such as recipes or food photos, and repost them on their social media channels.
High-quality product photos & videos - visually appealing images can show off a product’s features, enticing consumers to try them.
As a general rule, we recommend scheduling posts in advance so you can keep your social profiles active with social media bulk scheduling. Timing is very important when it comes to the optimal times to post.
Schedule times when your target audience and followers are the most active on social media. Fortunately, most platforms have their own analytics, which can reveal consumers’ most active times.
📌 Just remember: building a social media presence completely depends on your content creation.
We don’t want to brag, but we have some solid pro photos on our Firebelly Marketing page.
Run Social Media Ads
“Paid ads are ideal for precise targeting, measurable results, and enhancing reach and visibility.”
Paid advertisements allow your brand to reach a wider audience and stay top of mind. Meta remains the most popular channel for running ads, supplying the most detailed targeting options, including geo-targeting. However, other social media platforms like Pinterest, Twitter, and LinkedIn have robust advertising.
Pinterest, in particular, offers a great opportunity for food products since consumers flock to the platform in search of recipes and food and beverage pairings. While Pinterest is known as a discovery channel, it has sophisticated full-funnel advertising capabilities.
Paid ads are ideal for precise targeting, measurable results, and enhancing reach and visibility. By monitoring key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS), you can identify areas of improvement and optimize your ad campaigns accordingly. A/B testing different ad variations, targeting options, and ad placements can help refine your strategy and maximize your return on investment (ROI).
If marketing your food product seems daunting, partnering with a social media marketing agency like Firebelly will save time and be a more effective way to produce results for your business. If you’re interested in having the conversation, just give us a shout.