What To Look For Out of Your Food Marketing Agency
Choosing the right food marketing agency is a critical decision that can significantly impact the success of your business. A strategic and results-driven marketing approach is essential for growth and staying ahead.
“61% of marketers believe that industry specialization is an essential criterion when selecting a marketing agency.”
According to the CMO Council, 61% of marketers believe that industry specialization is an essential criterion when selecting a marketing agency. From expertise and industry knowledge to communication and transparency, there are numerous factors in finding the perfect partner for your marketing needs.
“A specialized food marketing agency can certainly help you navigate the unique challenges and opportunities within our industry.“
Deep Understanding of the Food Industry
“68% of food consumers say that knowing a product is produced sustainably influences their purchasing decisions.”
First thing first: when selecting a food marketing agency, industry knowledge is paramount. Look for agencies with a deep understanding of the food industry, including its trends, regulations, and consumer behaviors.
An agency with specialized expertise can offer valuable insights, develop targeted strategies, and position your brand effectively. For example, Nielsen, mentions that 68% of food consumers say that knowing a product is produced sustainably influences their purchasing decisions. A food marketing agency with expertise in sustainability and other industry-specific concerns can also help you capitalize on these consumer preferences.
Creative and Compelling Copy/Visuals
“73% of consumers are more likely to purchase a product after watching a video that tells a compelling brand story.”
Our client R-C Ranch’s brand video
Food marketing is all about creating a connection with consumers through compelling storytelling. This can be done via copy and visuals. Look for an agency that excels in crafting engaging narratives around your brand and products, all of which are captured in aesthetic images.
The food agency should be able to communicate your brand's unique value proposition and evoke emotions that resonate with your target audience. In fact, 73% of consumers are more likely to purchase a product after watching a video that tells a compelling brand story.
Integrated Social Marketing Expertise
“An estimated $30 billion is spent on digital advertising by the CPG industry. ”
A food marketing agency must have expertise in integrated social media marketing strategies. They should be proficient in areas such as social media publishing, copywriting, content creation, influencer partnerships, and social advertising. A comprehensive social marketing approach will help you reach a wider audience, build brand awareness, and drive conversions. An estimated $30 billion is spent on digital advertising by the CPG industry.
Data-Driven Decision Making
Find an agency that leverages data and analytics to gain insights into consumer behavior, measure campaign performance, and optimize marketing strategies. By analyzing data, they can identify trends, target specific demographics, and refine messaging to maximize results.
Companies that use customer analytics extensively are more likely to generate above-average profits. This highlights the importance of data-driven decision-making in driving business success.
Proven Track Record and Client Testimonials
A reputable agency should be able to provide case studies, success stories, and testimonials that demonstrate their ability to deliver results. Examine agencies that have worked with notable food brands and achieved measurable outcomes, such as increased sales, brand awareness, or customer engagement. These success stories serve as proof of their expertise and reliability.
Strong Industry Network and Partnerships
“86% of B2C marketers consider building credibility and trust as a key content marketing goal.”
A reputable food marketing agency should have a strong network and partnerships within the food industry. Look for agencies that can connect you with influential food bloggers, journalists, industry experts, and potential brand collaborations. These relationships can help you amplify your brand's reach, generate media coverage, and increase brand credibility. According to the Content Marketing Institute, 86% of B2C marketers consider building credibility and trust as a key content marketing goal.
We believe we’re the right food marketing brand for your social media marketing needs. If you agree, contact us today.