Ring in the new year with a fresh social media approach. All you need is to follow the suggestions below and you’ll be heading into 2019 ready to engage. Set aside 12 days and focus on your brand’s social media planning before the holidays.
Day 1: Audit Your Channels
Audit your social media channels for ways to improve next year. Use metrics you’ve gathered throughout the year to determine what posts were successful or unsuccessful.
Day 2: Create Goals
Create goals for your brand’s social media. Do you want to gain more engagement, new followers, or maybe expand your brand’s awareness? Having specific goals makes it easier to target your efforts towards reaching these goals.
Day 3: Identify Your Audience
Did you reach the right audience with your social media efforts this year? If not, you’ll want to look at your social media audit as well as your branding to evaluate your ideal target audience.
Day 4: Focus Your Efforts
Determine the right social channels for your desired audience. Not every social channel is going to be the right fit for your brand. Find the channels your audience is using and focus your efforts there. For example, a brand targeting Gen Z should consider marketing on more visual focused channels like Snapchat.
Day 5: Develop A Strategy
Think about how will you achieve the goals you’ve set. Since you’ve already taken the steps to identifying your goals, audience, channels and what was successful, use this information as a base for your strategy.
Day 6: Begin Researching Content
Begin researching content for your social media calendar. Seek out event calendars for national days or local events that match your brand.
Day 7: Start Creating Copy
Now that you’ve researched content that you can leverage on your social media, start creating your social media calendar. Your copy should consistently match your voice and brand across channels. Don’t forget to tweak your messaging to adhere to the best practices on each channel.
Day 8: Create An Image Library
Images are key to your social media posts. Posts with images receive significantly more engagement – understandably so. Think about it, how often do you stop to read a post that consists only of text? It’s pretty rare. Use on-brand, authentic and high-quality images to enhance your posts.
Day 9: Blog
Incorporate blogs into your calendar. Blogging makes for great social media content because it offers an opportunity to tell your brand’s story in more than 280 characters. It can also drive traffic to your website. Sounds like a win, win to me.
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Day 10: Make Time For Video
Video has been an increasingly popular trend for social media and it’s only becoming more important for brands that want to stay ahead of their competitors. Start planning now for your video opportunities, especially if you want them to be well produced and high-level.
Day 11: Schedule Your Content
Take a deep breath because your calendar is complete. Now the fun part…scheduling your content. Scheduling content makes it easy to keep your channels active even when you can’t be. We use Sprout Social, which offers an abundance of features, including scheduling Facebook promoted posts and optimal send time suggestions.
Day 12: Set Aside Time To Engage
Since you’ve scheduled your content, you can now focus your efforts on engaging in real-time with your fans and followers. Let’s be honest, that’s what social media’s all about.
Firebelly Marketing does all of these steps for various clients throughout the year. We’d love to get your year started off right with a strong social media marketing plan. Don’t wait too long to start your social media planning for the the new year!
Looking to save time and money on your social media marketing efforts in 2019? Firebelly is here for you. Call us at 317-557-4460, email us at firstname.lastname@example.org or fill out our contact form.
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