Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Millennials and Gen Z Irish are thirsty for non-alcoholic drinks. Known as the land of whisky and pints, Ireland has seen a 30% decline in alcohol consumption over the past 20 years. This stat isn't exclusive to the island nation, as a global focus on health has triggered a shift in drinking habits.
Read MoreIn the fast-evolving landscape of the CPG food and beverage industry, the integration of Artificial Intelligence (AI) has become a hot topic, sparking debates among consumers and professionals alike.
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