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ELEVATE YOUR BRAND WITH AN AWARD-WINNING FOOD AND BEVERAGE MARKETING AGENCY

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If you're like most food and beverage brands, working with big box retailers can be both a dream and a challenge.

Retail partners offer visibility, but in exchange, many CPG brands are pressured to keep pricing low, working off slim profit margins despite the rising cost of ingredients, packaging, and labor.

It's time to take back control.

Leveraging store locator ads on social media can be a powerful way to boost sales, build brand awareness, and develop relationships with your customers directly.

And for smaller food and beverage brands who have not yet made it into those big box stores, direct-to-consumer eCommerce is a fast-growing opportunity that even established brands don't want to miss out on.

Think about it this way: eCommerce never closes its doors, allowing 24/7 availability for your customers to buy directly from your online store. Plus, you remain in control of your pricing and profit margins!

These days, social media marketing is not just a recommendation. It’s a requirement for success in the food and beverage industry.

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Take the first step by scheduling a call with our Founder, Duncan Alney to discuss:

🔥 Your social media marketing goals and anticipated ROI

🔥 Candid - no bullsh*t - feedback and insights on your current approach

🔥 Valuable ideas for an approach that integrates organic, paid, and influencers

🔥 A curated marketing plan that puts your destiny back into your own hands

🔥 Next steps and budget to launch your program

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across all social media platforms, food and beverage is responsible for 32% of all overall mentioned brands

Social media is a goldmine for the food and beverage industry, responsible for 32% of all brand mentions across social platforms.

This makes sense since we spend about 20% of our waking lives thinking about, preparing and consuming meals.

Crafting a winning social media marketing strategy is crucial. And we don’t stop with simply putting your product into the hands of influencers.

Today, success means:

Connecting with your audience on a personal level. Faceless brands aren’t enough anymore. You aren’t just the food you sell. You’re the lifestyle your product offers.
Brand awareness is the difference between life and death… and Pinterest feeds decide which cashew bars crumble and which energy drinks dry up.
Advertising CANNOT be limited to grocery stores. These days, customers do extensive research before deciding which brand is right for them! Your customers spend several hours every week researching which foods align with their values, nutritional needs and culinary flair.
Leaning on a food and beverage marketing agency is a must. Doing it yourself or passing off social media duties to a Millennial or Gen Z employee rarely cuts it these days. The landscape has matured and a methodical, calculated approach is the only way to attract your target market’s attention.

BRANDS THAT HAVE 10X’D THEIR ONLINE PRESENCE WITH FIREBELLY

Don’t just take it from us… Firebelly’s clients are happy to testify that we’re an elite food and beverage marketing agency.

“We’re steadily gaining followers across all platforms and we have them to thank. We create our own recipes, but it’s the content Firebelly comes up with that drives the engagement.

We provided little direction overall and they were happy to take it and run with it. We’re at about 20k followers on IG and that’s due to their work.”

— DAN MOROVITS, BRAND MANAGER, BAKE BELIEVE

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“Firebelly Marketing has delivered on time and understands the needs of our brand. This makes working with Firebelly easy.”

— Shaun Bennett, CMO, R-C Ranch

Why You Should be Focusing on Your Food and Beverage Social Media Marketing

Growth

The average person spends nearly 2.5 hours on social media every day. If you’re not running social media campaigns or posting during this time frame, you’re not just missing out on a readily available audience - you’re depriving potential customers of your culinary expertise.

The food and beverage industry is expected to grow by nearly 10% annually and will be a $10 trillion industry by 2026. Looking at this purely from market size, food and beverage is one of the largest industries and offers you many opportunities for growth.

It also creates stability as — even in a recession — people need sustenance.

But what does that mean to you?

It means that social media marketing will ONLY get MORE IMPORTANT for food and beverage brands.

And that’s where a dedicated food and beverage marketing agency will give you a leg up on the competition—without breaking the bank.

Delivering results is our main course, and in the food and beverage industry, our track record is nothing short of mouthwatering. Whether you're an industry titan or a brand-new innovation, we've whipped up success stories for all. From global giants to local gems, we've seasoned every recipe for social media growth.

Hungry for success? Join the feast!

ROI

Why settle for an investment that doesn't pack a punch?

Before diving into your social marketing strategy, chew on this: a whopping 87% of consumers kickstart their product search online.

As a CMO, VP, brand maestro, or marketing professional in the food and beverage realm, you're hungry for results:

Feast on amplified brand awareness and a broader audience.
Stir up mouthwatering conversations about your delectable offerings.
Serve up foot traffic or website visits with flair.
Spice up your market presence and dominate the conversation.
Avoid blowing your entire ad budget on a food and beverage marketing agency that DOESN’T UNDERSTAND THE CURRENT SOCIAL MEDIA LANDSCAPE.

Let’s get cooking and taste success!

social media paid advertising topped $56 billion this year (PPC)

Now let’s assume you have a refined palate.

Perhaps you're honing in on a more specific vision:

Unlock New Frontiers: Explore fresh markets through influencer alliances.
Ignite Buzz: Set tongues wagging about your brand across novel platforms.
Harvest User-Generated Gems: Stimulate content creation with electrifying contests.

“Regardless, social media marketing is the overall approach to get these outcomes. What makes it even more compelling is the ability to measure these results with a high level of specificity.”

— Duncan Alney, Founder, Firebelly Marketing

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THE IRRESISTIBLE CHARM OF FOOD AND BEVERAGE SOCIAL MEDIA MARKETING

Why do we have an unbridled passion for food and beverage marketing?

It's a piece of cake.

Food and beverages are, in essence, edible masterpieces.

People's love for eating and drinking is so profound, it's almost as if their very existence depends on it. It's a safe bet that the food and beverage industry will never go out of style.

In fact, food and drink brands reign supreme on Twitter, commanding a staggering 32% share of all tweets.

Not convincing you?

How about this: 19% of social media users turn to platforms for meal inspiration, while a preposterous 60% of Facebook's crème de la crème brands proudly belong to the food and beverage realm.

This industry is not just a trend; it's a flavorful, never-ending journey.

And that’s why Firebelly’s dedicated itself to becoming a one-stop food and beverage marketing agency for brands that are ready to be taken seriously.

“Think about it, when you gather with friends and family, when you’re on a date, when you’re catching up with loved ones – the most memorable moments happen over good food and good drinks. This exceptional niche allows us to build relationships with others through a shared experience.

Everyone can relate, and that means we, as food and beverage marketers have the opportunity to build communities around F&B brands, to connect on a human level with people we’ve never met, and to give those people a moment to feel seen, and heard, and appreciated through our efforts.”

— Lauren Johnson, Executive Director, Firebelly Marketing

Video Driven Creative

Blame the unstoppable millennial force! They've got time to spare and cash to splash, and they've propelled food and beverage into the viral stratosphere. The top 10 food-focused YouTube accounts have generated over 27.3 BILLION views.

A staggering 86% of this generation flocks to YouTube for gastronomic guidance, devouring endless hours of vlogs, tutorials, and ads.

Video rules the roost on those petite screens: YouTube, YouTube Shorts, TikTok, Reels, Instagram Stories, not to forget Facebook and Pinterest.

With our passion for food and beverage, we're in a league of our own. At Firebelly, we're not just marketers; we're your taste-testing, customer-experience-craving aficionados.

We take the crucial stance of your intended audience, asking the hard questions:

Does your brand’s online story make sense?
Is it motivating?
Would your target audience respond to it?
Have we had lunch yet?

Reviews/UGC

Even if you're predominantly a digital entity, you're far from faceless. Your customers are the lifeblood of your brand, and they yearn for recognition. They're eager to dive into meaningful dialogues and gladly share their own user-generated gems.

They don't just want to be customers; they crave a seat at the table.

Neglect them, and they'll feel like the uninvited guest.

Here's the deal: Consumers are voracious review readers, with a whopping 91% diving into this treasure trove. Your brand's reputation is the cornerstone of your digital strategy.

Negative reviews are par for the course, but they're a golden opportunity in disguise.

As part of a winning online review strategy, embrace these critics. Engage them directly, inquire about their concerns, validate their emotions, and craft mutually beneficial solutions. Turn critics into loyal advocates, one conversation at a time.

Ideally, you let a seasoned food and beverage marketing agency handle this. After all, we have a reputation for turning unsatisfied customers into brand advocates.

Even disappointed customers hold the power to U-turn their opinion and rewrite their review, particularly when they experience exceptional service throughout their customer journey. This feedback isn't just a critique; it's your secret ingredient for refining the brand experience. It's the seasoning that enhances product presentation, refines specifications, and sweeps away the cloud of persistent negative reviews. Transform detractors into champions by embracing their feedback and continually enhancing your brand.

“These reviews are widespread across various social media platforms — such as Yelp and Tripadvisor — so it is vital to monitor these pages universally. Positive feedback leads to word-of-mouth; customer advocacy is vital since 92% of consumers trust recommendations from their peers.

Referred prospects are more than likely to enter the sales funnel through another channel. In this case, non-influencer brand advocates should be targeted and can be incentivized with attention, freebies, and a multitude of perks.”

— Arnelle Mitchell, Marketing Manager, Firebelly Marketing

IS YOUR BRAND THE RIGHT FIT FOR FIREBELLY?

Forget chasing gold; food and beverage is where the real action is!

In the USA alone, there are over 40,000 food and beverage processing powerhouses employing a whopping two million people. That's a landscape teeming with diversity, serving a nation that craves culinary variety daily.

Think about it: sustenance is a human necessity. We need to eat and drink every day, and social marketing guides consumers to their digital pantry. At Firebelly Marketing, we're the culinary compass that helps your brand stand out amid the endless aisles of online commerce.

After all… there’s no shortage of competition for your brand online.

So let's chat.

Are we the secret spice your brand's been missing?

Is your food and beverage business right for us? Will it allow us to lean on our strengths?

Discover how Firebelly can elevate your food and beverage empire. Learn more about our sizzling marketing agency services today.

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