SHORTHAND: Jason Falls On Social Listening & Mining Conversations

jason falls blog

In my Shorthand series, I ask fellow social media marketing industry leaders for three quick and easy insights into their areas of expertise or interest. For this installment, I spoke with Jason Falls, SVP Digital Strategy at Elastic.
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SOCIAL MEDIA SHORT ANSWERS: Community Management & Building Trust

community management trust

It’s one of the laws of sales success: people buy from people (and brands) they trust. Here are some short answers to common questions we receive about community management and building trust with an audience.
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