If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove nearly 25% of all web traffic in June.
Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. These five posts will fill you in on everything you need to know.
If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction. These strong words are part of Duncan Alney’s upcoming keynote presentation — Agile Marketing: How To Change The Way Your Marketing Works — at MixWest 2014. I cornered Duncan this morning to break down some of the essential components that make up agile marketing.
A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy.
How to Spot the Weakest Part of Your Blog Post (and What to Do About It) by Stefanie Flaxman
What does a rough draft of a blog post have in common with all the other blog posts by all the other content creators in your niche? Too much.
7 Ways to Maximize SEO on Your WordPress Site by Brandon Seymour
After several years of experience working as an SEO and web design consultant on quite a few different WordPress sites, I put together some actionable tips to help WordPress site owners improve their on-page SEO strategy and get a leg up on the competition.
7 Outstanding Content Marketing Tips for Small Businesses by Adam Stetzer
Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Here are seven tips for creating outstanding content.
How to Publish on LinkedIn for Maximum Exposure by Henley Wing
Henley shares four tactics for publishing content that gets read and shared.
3 Ways to Use Google My Business for Your Marketing by Samantha Pena
Here are three ways you can take advantage of My Business to get a leg up on your competition.
Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how.
New York Times
Social Curation Summit