Even as an adult I still view the holiday season as the most magical team of year. However, after moving thousands of miles away from my family a few years ago, holidays are very different now that I am no longer there to partake in many of our traditions.
So while most people complain about how social media gives them FOMO syndrome, this time of year I am actually more grateful for social media than I usually them. (And since I consider myself a social media addict, that says a lot.)
I’ll admit it may sting a little to see my family gathering without me. Yet despite the physical distances, social media makes me feel like I am still there.
And just like my loved ones can spread holiday cheer with their social updates, so too can brands. During this season of sharing, it is more important than ever for brands to make their messages visual.
As Samantha Owens Pyle pointed out in an article for the Nashville Business Journal, “While Buddy the Elf may say that the best way to spread Christmas cheer is to sing loud for all to hear, when it comes to social media, visual content is a must if you want your customers to sing your praises.”
Since it is the middle of December, most brands are already half way thorough implementing their social media calendars. But with Christmas and New Year’s still a few weeks away, that leaves plenty of time for changes to be made in order to take advantage of the ability to share a little joy with your status updates!
How do you use social media to stay connected during the holidays?
We all love stories. Whether we remember nostalgic experiences from our childhood or love to read novels in our free time, stories give us an escape. They take us to places we may never go and make us experience feelings and emotions we so often try to conceal. A well written story can bring us joy, invoke tears or reveal vulnerability.
Michael Husain is the owner of Good Vibes Media and an Emmy award winning producer. We sat down with him to ask him what separates the best storytellers from the rest.
Be Authentic and Organic
We now have a sophisticated audience with a sensitive bullshit meter that can detect when you are trying to craft something to please yourself rather than please your audience.
Be a Drama Queen
Don’t make stuff up. Recognize the tension and drama in the room and capture it. Focus on those “hinge” moments and turning points. Those pivotal moments will have the most raw and authentic emotional moments. Your story has to have a heart and a soul. Emotion is the connecting factor to reach your audience. Studies have even proven that audiences are more likely to remember emotional moments over factual ones.
Find a different perspective.
Find different characters, for example, don’t focus on just the President and the Ambassador, but also the butler off to the side.
Author Michael Lewis is a great example of this. He gives a different insight into people you normally would miss. Don’t be afraid to focus on a different perspective. Focus on the shoes rather than just the face.
Don’t waste your audience’s time
We have all sat through a movie and thought, “Why is this movie two and a half hours when it could easily be one and a half?” Don’t get bogged down with too many details and descriptions.
Have fun as a storyteller. Whether that be as an iconoclast, curmudgeon or comedian. Pick a point of view and have fun with that point of view. Vanilla is a story killer so keep it fun!
I asked our Senior Designer Jackie Halpern to explain the role social media is playing in the design space.
Design definitely has a place in social media. With social media now mainstream, people are responding better to well designed experiences. There is a difference between designing for print and designing for social. Plus design is way more than just graphics. Design thinking is where it’s at.
Many of the larger companies who run social campaigns are putting as much time into the design of the campaign as they do the campaign itself. If anything I believe that design has had as big of an influence on social media as social media has had on design.
What is the role of design in an organization – generally – and specifically at Firebelly?
Design plays a huge part in any organization. Especially at Firebelly, we all share a similar passion for our ideas and the future of design.
We aren’t focused on logos, websites, and brochures – there’s plenty of studios doing tactical work. We design experiences.
We find the details that matter that no one else may think about. We take time to understand our clients as well as their culture. We spend time on the little things that we find to be just as important as the big things. Our attention to detail with our design sets us apart and fuels our fire. Everything we do communicates a message that took time to carefully plan out. We are extremely diverse in our design thinking which is what helps us grow as a team and gain new clients.
Our culture and people are from various backgrounds and reflect disparate schools of thought – and all of this is channeled into creating winning experiences.
Do things always make sense?
No. Why should they?
What inspires you?
The thing that inspires me most is seeing people using their talents to make positive changes. My biggest inspiration is transformation design. Designing things for the greater good of humanity and using design to make things better. Seeing this and being a part of this is by far the most inspiring thing I could imagine. Doing what I love while having a positive impact results in an extremely uplifting experience.
Tell us something about yourself not many people know…
I’m a boxer.
This week, Facebook announced more changes to its news feed algorithm. Read all about how these will affect your page in these must-reads.
By Beth Anne Ballance Hold on to your hats, folks. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off.
By Edgerank Checker Facebook has announced another significant tweak to the news feed algorithm (often called EdgeRank). You can read their blog article in full or check out our summary of the changes here.
By Joe Lazauskas This week, the media world has been abuzz about Facebook’s early Christmas gift to publishers: Articles are being given a higher priority in its news feed algorithm, and publishers are seeing a serious increase in traffic.
By Cotton Delo Facebook is being more blunt about the fact that marketers are going to have to pay for reach. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.
You’re Not Going To Believe What Facebook Just Did To The 7 Ways Superlicious Content Sites Drive Traffic
By Jeremy Liew Yesterday Facebook made a change to its news feed algorithm, promoting high quality content and deprecating [fancy word for de-emphasizing] low quality content and meme photos. What will this mean for the new generation of content sites who are fed entirely off social sharing?