Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
We are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick and we’re continuing the series with Jessica Borgo!
Read MoreWhether it's recipes or drink trends, beverage brands must produce relevant and engaging content to keep their audience interested. Otherwise, their message will get lost with so many brands fighting for your customers' attention on social media.
Read MoreWe are always adding the best and the very brightest, expanding our agency in order to provide unique creative strategies for our clients. Since social media is social in nature, we want to communicate on what exactly makes our people here at Firebelly tick and we’re continuing the series with Reaghan Herrin!
Read MoreEach month, Firebelly Marketing presents an executive briefing presentation to keep our clients and community up to date on social media happenings and industry trends. Video platforms are synonymous with high performance. Existing across platforms – such as TikTok, YouTube, and Instagram – is very focused on visual content. As per LinkedIn, social media posts with video are 5X more appealing than those with pictures.
Read MoreOpening any social media app guarantees the user will be inundated with food videos. There are food videos with recipe tutorials, food videos showing off how scrumptious an entrée is, food videos showcasing the wide range of offerings of a brand. No matter the tasty content of the video, they remain the most watched content type across all platforms, including Facebook, Instagram, Pinterest, and YouTube. This popularity has not gone unnoticed by marketers and CPG food manufactures, who have recognized the potential of using food videos in their social media marketing strategy.
Read MoreMay 4th is definitely a favorite day amongst many here at Firebelly Marketing. Not only does it acknowledge one of the biggest fandoms in the world (46 years and counting), where devoted jedis geek out over their favorite movies and characters, but it’s also an important day for social media marketing as well.
Read MoreRecipes serve as a powerful tool for food and beverage companies. According to McCormick, an industry leader in spice blends, 76% of consumers claim they discovered a recipe on social media. Out of those polled, 60% of these respondents belonged to the millennial demographic.
Read MoreCoffee is life. It’s the first thing most people reach for in the morning (besides turning off their alarm). It’s what I drank while writing this blog. To many, it’s the nectar of well-being, giving the drinker a boost in whatever activity they have throughout the day. Because this stimulant is somehow legal, brands are competing heavily to get in consumer’s mugs.
Read MoreIn order to reach a larger audience and partake in real-time engagement, social media is an essential component for brands in the beverage industry. For beverage brands, social media presents an opportunity to connect with the intended target audience, build brand awareness, and increase sales.
Read MoreEach month, Firebelly Marketing offers an executive briefing to keep our clients and community up to date on social media happenings and industry trends. Pinterest is a platform that breeds creativity. It’s literally a platform for planners. The concept is all about getting people inspired with ideas to take offline and experience in the real world. Their philosophy is to change “idea” to “I did.”
Read MoreBack in 2018, the Council of Economic Advisors for the White House officially dubbed the “Millennial Generation” as the group that would shape our country’s economy for the decades to come.
Read MoreIn the last decade, social media marketing has risen, surpassing legacy media as the go-to advertising strategy. Blame technological and cultural shifts for disruptions in traditional marketing. No longer is marketing limited to television, radio, and print. Any graduates that earned their MBA in Business Marketing within the last decade may have to go back to class.
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