Chad RichardsChad Richards is a Firebelly veteran—joining the team in 2007—and understands social media marketing better than most, making him our Senior Social Media Manager.

His results-driven nature leads the charge on all social media marketing initiatives for our clients.

Position: Senior Social Media Manager

Years of Social Media Experience: 11 years

Education: A degree in Media Arts & Technology from Indiana University

Certifications: Hootsuite Social Marketing Certified Professional, Hubspot Content Marketing Certified, Sprout Social Certified Professional, Twitter Flight School #GRADUATE

Fun fact: I was voted “Most Influential Up & Comer” by industry peers at the inaugural Social Media Summit in 2009.

Critical aspect of your job: It all comes down to delivering the results clients expect.

Favorite social media channel and why: Instagram. I love seeing and sharing photos.

Favorite part of working in social media: It allows me to be both creative and analytical. Plus, every day is different.

Two non-related work things you think you are an expert at: I don’t know that I’m an expert, but I love landscape photography (Mother Nature does most of the work) and I’ve been told I make a mean road trip playlist.

Three places you like to spend your time: Online, on my phone and on the road.

One piece of social media advice: Reverse engineer your social media marketing efforts from your goals.

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