Chad Richards is a Firebelly veteran—joining the team in 2007—and understands social media marketing better than most, making him our Senior Social Media Manager.
His results-driven nature leads the charge on all social media marketing initiatives for our clients.
Position: Senior Social Media Manager
Years of Social Media Experience: 11 years
Education: A degree in Media Arts & Technology from Indiana University
Certifications: Hootsuite Social Marketing Certified Professional, Hubspot Content Marketing Certified, Sprout Social Certified Professional, Twitter Flight School #GRADUATE
Fun fact: I was voted “Most Influential Up & Comer” by industry peers at the inaugural Social Media Summit in 2009.
Critical aspect of your job: It all comes down to delivering the results clients expect.
Favorite social media channel and why: Instagram. I love seeing and sharing photos.
Favorite part of working in social media: It allows me to be both creative and analytical. Plus, every day is different.
Two non-related work things you think you are an expert at: I don’t know that I’m an expert, but I love landscape photography (Mother Nature does most of the work) and I’ve been told I make a mean road trip playlist.
Three places you like to spend your time: Online, on my phone and on the road.
One piece of social media advice: Reverse engineer your social media marketing efforts from your goals.