Kris + Andee: Joyful Adventures In AF
The increasing consciousness about health and wellness has led to a significant surge in demand for nonalcoholic beverages. Traditional alcoholic drinks often leave people with hangovers and other adverse side effects, pushing many individuals to look for a healthier alternative. In response, the nonalcoholic beverage industry is rapidly evolving to meet this demand. Industry stalwarts Kristin Patrick and Andrea Marley Simpson are leading the charge at the forefront of this movement.
Kristin and Andrea believe having a fun and social night out is possible without compromising your health. They suggest that zero-proof drinks are a fantastic option for anyone who wants to enjoy a delicious beverage without experiencing any of the adverse side effects of alcohol. Although the drinks are nonalcoholic, they have flavors that mimic traditional alcoholic beverages. Kristin and Andrea have expanded their brand of alcohol-free beverages and are spearheading a movement towards a more health-conscious approach to drinking that's gaining traction among consumers who prioritize their well-being.
On this episode of the Firebelly Social Show, Duncan Alney talks with Kristin Patrick and Andrea Marley Simpson, Co-founders of Loren's Alcohol-Free Beverages, who return to speak about their journey growing an alcohol-free beverage brand. They talk about starting their business and overcoming challenges, their growth and marketing strategies, and the variety of tropical-flavored sparkling teas and kombucha products they offer.
Here’s a glimpse of what you’ll learn:
Kristin Patrick and Andrea Marley Simpson talk about the genesis of Loren's Alcohol-Free Beverages
How Kristin and Andrea overcome the entrepreneurial challenges they face in the alcohol-free beverage industry
Leveraging technology to grow a business
Kristin and Andrea discuss their growth and marketing strategies
Tropical-flavored products, sparkling teas, and kombucha
The growth of the alcohol-free drinks industry
About Kristin Patrick & Andrea Marley Simpson
Kristin Patrick is the Co-founder of Loren's Alcohol-Free Beverages, a women-owned alcohol-free boutique selling alcohol-free drinks and mixers. She is a digital learning consultant who builds outcome-based, culturally responsive interactive training modules that inspire and teach. Kristin is also a Blended Learning Coach at Noblesville Schools and an Instructional Designer at Indiana University.
Andrea Marley Simpson is the Co-founder and COO of Loren's Alcohol-Free Beverages, a women-owned alcohol-free boutique in Carmel, Indiana, where she sells alcohol-free drinks and mixers. She is a digital designer and an operations enthusiast focusing on leadership and wellness. Previously, Andrea was the Director of Operations at CSA360 and the Executive Director at Hamilton County Leadership Academy.