Mark Haas: Navigating The CPG Industry
Are you an aspiring or an existing entrepreneur struggling to grow your CPG brand? Do you need help identifying the potential risks and opportunities in the dynamic world of CPG in order to optimize your brand for success?
The CPG industry is a highly competitive space that requires entrepreneurs to navigate a complex landscape of regulations, supply chain logistics, and marketing challenges to grow their brands. This requires developing innovative, scalable, cost-effective products that meet regulatory requirements and building a loyal customer base that trusts the brand. To achieve this, a deep understanding of the industry is essential. This is where a full-service food commercialization agency can be invaluable by providing experts specializing in developing CPG products, processes, and operations optimized for success.
On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Mark Haas, CEO of Helmsman Group, about navigating the CPG space. Mark discusses the Helmsman Group's mission, the role of innovation in CPG branding, ingredient sourcing and co-packing, and trends in the food and beverage industry.
Here’s a glimpse of what you’ll learn:
How Mark Haas got into the CPG industry
The Helmsman Group and its mission
What’s the role of innovation in a CPG brand?
Mark talks about Helmsman Group’s business model
Ingredient sourcing and co-packing
Helmsman Group’s customer success stories
Trends in the food and beverage industry
Mark’s advice for CPG business founders
About Mark Haas
Mark Haas is the CEO of Helmsman Group, a full-service food commercialization agency. The agency helps new and existing food and beverage brands by advising on and developing CPG products, processes, and operations optimized for success.
Mark is a self-proclaimed foodie who has been active in the food industry since his teens. He has a professional background that includes leading entrepreneurial, high-growth brands, executive management within multinational corporations, and founding a contract manufacturing business. As an investor and advisor, Mark supports organizations that empower the global organic and natural foods industry.