Firebelly's social media marketing blog includes social media tips and best practices for brands mixed with the occasional agency news post.
Non-alcohol concepts are currently trending. Mocktail recipes are constantly cluttering social media feeds. “Sober-curious” is a popular hashtag for those pursuing a life without spirits. In 2023, demand for zero-proof beverages is at an all-time high. Both millennials and Gen Z have an all-or-nothing approach, considering alcohol-free beverages on their own terms.
Read MoreNew culinary innovations, consumer preferences, and sustainable methods are transforming the way we produce and consume our meals. Sure, there is the rise of mood food, curry, and mushrooms, amongst other popular new additions to the dinner table domestically. However, our observations concern only the shifting patterns to imaginative culinary leanings. There’s no shortage of tempting tastes and intriguing elements to try this year.
Read MoreWith what seems like endless social media options, Meta’s Threads somehow grabbed the attention of over 100 million users less than 6 days after its launch on July 5th, 2023. Threads offers a similar style as Elon Musk’s social platform X (formally known as Twitter.) Unlike its rival X, Threads isn’t a stand-alone network; it works as a microblogging companion app to Instagram, easily integrating the existing user base.
Read MoreIn an era where people consume more social media content than traditional media, brands need to tell their stories in a way that captures the attention of the customer in an authentic way!
Read MoreContent has evolved a lot over the last decade. It does so many things that entertain, inform, and captivate our attention. In social media marketing, there are several forms of content that can be used to captivate an audience. In our executive briefing, we covered some of our top 5 styles: short-form video, photography, graphics, blogs, and podcasts.
Read MoreToday, food brands are constantly looking for ways to maximize their reach and drive sales. Many great food brands partner with a social media agency to build brand loyalty, garner trust and connect with their consumers emotionally.
Read MoreHealthy foods are in, and bad foods are out! Social media marketing is a powerful tool that makes nutrition education much more accessible. It can also be a powerful tool to promote eating better and moving more.
Read MoreChoosing the right food marketing agency is a critical decision that can significantly impact the success of your business. A strategic and results-driven marketing approach is essential for growth and staying ahead.
Read MoreMore likely than not, you have been responsible for some sort of UGC activity while surfing the web. UGC is essentially content created by the customer without any directive from the brand itself. UGC content can include anything from photos and videos of foods or beverages to blog posts and reviews on brands.
Read MoreSocial media marketing has given food and beverage brands all the tools they need to connect with their prospective consumers. Brands must spend time analyzing their customer and market data on each platform to determine what works best for them.
Read MoreAnytime you venture into your grocery store’s wine section, there are always new offerings. With so many bottles, it can be challenging to connect with wine enthusiasts and increase brand visibility. If executed properly, fully integrated social media campaigns, enforced by a content strategy, will yield an increase in metrics such as growth in website visitors, email lists, blog subscriptions, and e-commerce conversions.
Read MoreFather's Day is a special occasion dedicated to celebrating and honoring all dads worldwide. It’s a day where Hallmark cards are dispersed, each with the punchline of a “dad joke.” Ties are given, socks are gifted, and golf balls are wrapped.
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